Responsibilities

• Support the development and execution of marketing plans for legacy brands, aligned to overall business objectives
• Translate brand strategy into tactical marketing initiatives that drive awareness, engagement, and utilization
• Assist in managing brand messaging, positioning, and promotional activities across channels
• Partner closely with the Inside Sales team to develop tools, messaging, and campaigns that support customer engagement and sales effectiveness
• Ensure Inside Sales is equipped with clear, compelling, and compliant materials to promote products
• Gather feedback from Inside Sales to continuously refine messaging and resources
• Collaborate with Digital Marketing to execute campaigns across relevant channels (e.g., email, digital platforms, CRM tools)
• Support the development of targeted campaigns to reach key customer segments
• Leverage digital tools and insights to enhance campaign performance and engagement
• Partner with Medical Affairs, Market Access, Regulatory/Legal, and Commercial Operations to ensure aligned and compliant execution