Manager, Marketing

Responsibilities

• The Marketing Manager is responsible for the planning, development, implementation, & evaluation of marketing, communications, public relations, & community engagement strategies that support the mission, vision, strategic priorities, & growth objectives of the ECU Health community hospital(s).
• Serving as the primary marketing advisor to hospital leadership, the Marketing Manager collaborates with clinical, operational, physician, system & community stakeholders to increase awareness of services, strengthen the organization's BR &, support patient acquisition & retention efforts, promote physician recruitment initiatives, & enhance community engagement throughout the service area.
• The Marketing Manager oversees local marketing campaigns, digital communications, media relations, & special events while maintaining alignment with br& st&ards & system marketing initiatives.
• This position manages marketing budgets, vendor relationships, & marketing staff while utilizing data & performance metrics to evaluate effectiveness & maximize return on investment.

Requirements

• Bachelor's degree in Marketing, Communications, Public Relations, Business Administration, Healthcare Administration, or a related field required.
• Three (3) to five (5) years of progressively responsible experience in marketing, communications, public relations, healthcare marketing, or a related field required.
• Experience managing marketing campaigns, budgets, vendors, & multiple concurrent projects required.
• Experience working with digital communications & social media platforms required.
• Knowledge of healthcare marketing, communications, & public relations principles.
• Strong project management & organizational skills.
• Excellent verbal, written, presentation, & interpersonal communication skills.
• Ability to establish collaborative relationships with leaders, physicians, staff, vendors, & community stakeholders.
• Ability to manage multiple priorities & deadlines in a fast-paced environment.
• Proficiency with Microsoft Office applications & digital marketing platforms.

Preferred

• Healthcare system, hospital, medical group, or physician practice marketing experience.
• Experience with digital advertising, social media management, & website content management.
• Public relations & media relations experience.
• Event planning & community engagement experience.
• Experience working within a matrixed healthcare organization.