Manager, Marketing Communications, LAC

Responsibilities

• Brand & Communications Strategy
• Support the development and execution of integrated, 360° marketing communication plans aligned with broader brand and business objectives.
• Translate brand strategies into clear consumer-facing communications across digital, social media, television, influencer, and other relevant channels.
• Manage communications supporting product launches, promotional initiatives, and broader brand-building campaigns.
• Partner with Marketing and cross-functional teams to ensure communication plans effectively address consumer, business, and market needs.
• Ensure licensing and social media initiatives strengthen Burger King’s brand positioning and remain consistent with brand identity, tone of voice, and communication standards.
• Support other integrated marketing communications initiatives as needed.
• Licensing Strategy & Calendar Leadership
• Lead the planning and management of the Burger King licensing calendar across LAC, partnering with innovation, Field Marketing, International, Legal, franchisees, and key stakeholders to support effective licensing activations.
• Track licensing plans, approvals, deliverables, timelines, and results across markets collaborating with field team to address risks or delays.

Requirements

• Education: Bachelor’s degree in marketing, Communications, Advertising, Business, or a related field.
• Experience: 2–4 years of relevant experience in marketing, brand communications, licensing or partnerships.
• Experience supporting the development and execution of integrated marketing campaigns across multiple communication channels.
• Experience working with creative, media, or other external agency partners preferred.
• Strong understanding of branding, social media, and consumer engagement principles.
• Strong project management and organizational skills, with the ability to manage multiple priorities and deadlines simultaneously.
• Strong analytical and problem-solving skills
• Strong understanding of Latin American consumers and cultural dynamics; experience working across LAC markets preferred.
• Excellent written and verbal communication skills with strong attention to detail.
• Demonstrated ability to collaborate effectively across functions and influence internal and external stakeholders.

Benefits

• Benefits at all of our global offices are focused on physical, mental and financial wellness. We offer unique and progressive benefits, including a comprehensive global paid parental leave program that supports employees as they expand their families, free telemedicine and mental wellness support.