Manager, Marketing Automation

Cherry Hill, NJ (On-site)

$70K/yr – $140K/yrManager5+ years expFull time

Posted 23 hrs ago

Job Summary

Own the automation strategy and campaign execution across omnichannel initiatives, guiding a CXM Analytics team and driving data-driven optimization.

  • Architect end-to-end campaigns using the proprietary platform.
  • Lead and mentor CXM Analysts to deliver high-impact results.

Job Description

Responsibilities

  • Be the Architect: Design and implement sophisticated, automated omnichannel campaigns using CMI Media Group’s proprietary marketing orchestration platform.
  • Lead the Way: Collaborate with internal teams, clients, and creative agencies to develop and execute impactful campaigns that align with client goals and exceed expectations.
  • Master the Data: Analyze campaign performance, identify optimization opportunities, and champion data-driven decision-making to continuously improve results.
  • Empower Your Team: Mentor and guide a team of CXM Analysts, fostering their growth and development while cultivating a collaborative and high-performing team environment.

Requirements

  • 5-7 years of experience working with marketing automation, marketing data management, CRM, or similar MarTech platforms.
  • Proven ability to lead and develop high-performing teams.
  • Exceptional communication, collaboration, and project management skills.
  • A passion for innovation and a desire to push the boundaries of what’s possible in healthcare marketing.

Preferred

  • Experience in pharma marketing or at a media agency.
  • Familiarity with DOMO or similar business intelligence platforms.
  • Expertise with marketing automation platforms like Salesforce Marketing Cloud, Adobe Campaign, Marketo, Eloqua, Pardot, or Hubspot.
CMI Media Group logo

CMI Media Group

3.8 Glassdoor

CMI Media Group, a WPP company, is a full-service media agency focused solely on health, wellness, and pharmaceutical marketing. CMI Media Group’s core offerings include Audience Strategy, Planning, Development, and Insights; Data and Analytics; Buying and Investment; and Direct Response and Customer Experience. As the leading media resource for the world’s top healthcare companies, CMI Media Group brings together leading technology, data, and talent to deliver seamless capabilities for clients. CMI Media Group has seven office locations across the US. To apply for a position within our teams visit https://www.cmimediagroup.com/careers

Founded in 1989
Philadelphia, Pennsylvania, USA
1.5K employees (258 in marketing)
78% recommend to a friend
94% CEO approval

Salaries

Posted range

$70K/yr – $140K/yr

Taken straight from the job posting.

Marketing Automation median pay in the United States

$95K/yr

Most pay falls between $78K and $120K. Based on 273 salaries.

See all CMI Media Group salaries

Marketing Team

Marketing Team Size
253 (17% of company)
Median Career Experience
9 years
Median Tenure
4.1 years
Marketing Roles Posted (Last 30 Days)
8

Traffic Signals

Monthly Visitors
10.2K
Traffic Source Mix
Search
31.6%
Direct
51.5%
Referral
7%
Social
8.5%
Paid
1.2%

Headcount Trend

Current headcount: ~1.5K
CMI Media Group logo

Manager, Marketing Automation

CMI Media Group · Cherry Hill, NJ · On-site