Responsibilities

• Analyze competitive intelligence across automotive brands including sales performance, media investment strategy, web traffic, consumer sentiment, brand health tracking, and survey research to understand market positioning and identify growth opportunities for Mazda.
• Build and validate audience profiles and consumer segments while uncovering whitespace opportunities and emerging consumer trends to support strategic targeting recommendations.
• Monitor and interpret key competitive KPIs such as Share of Voice, Cross Shopping, Share of Search/Web Traffic, Consideration, Purchase Intent, sentiment, and Web Conversion Ratios to evaluate brand performance within the automotive category.
• Synthesize large, complex, and multi source datasets into story driven insights and strategic recommendations that inform brand, media, and audience strategies
• Conduct social listening, competitive positioning, and consumer perception analysis to assess brand health, campaign performance, and competitor movement across the automotive landscape.

Requirements

• 5+ years of experience in data strategy, marketing analytics, or business consulting
• Proven proficiency with syndicated data tools for market, social, and audience insights such as SimilarWeb, Vivvix, BrandWatch, Adobe Analytics, Dynata and Marketcast
• Demonstrated ability to translate audience data into actionable segmentation and behavioral insight
• Ability to connect marketing metrics to downstream business KPIs (pipeline, revenue, brand share, etc.)
• Ability to quickly extract, analyze, visualize and interpret data and market trends for quick-turn, client-facing reporting
• Fluency with AI tools and LLMs for business use

Benefits

• We offer a competitive benefits package, click WPP Benefits for more details.