Responsibilities

• Lead the strategic planning, development, and execution of Lincoln’s Experiences, ensuring alignment with Lincoln’s overall vision and business objectives.
• Drive the creation and enhancement of innovative Experience curricula, leveraging comprehensive market insights and competitive analysis.
• Develop and implement comprehensive expansion strategies, identifying new market opportunities and strategic partners to grow awareness of the brand.
• Maintain a deep understanding of the competitive landscape and consumer preferences to ensure Lincoln’s experiences remain best-in-class.
• Oversee the management of partner performance, ensuring adherence to brand guidelines, operational standards, and financial targets.
• Oversee logistical planning and execution for vehicle assets, equipment, and personnel to support Lincoln experiences.
• Lead the development and execution of integrated marketing and communication strategies for Lincoln events and partnerships, collaborating closely with internal marketing teams and external agencies.
• Develop and present comprehensive program updates, performance reports, and strategic recommendations to senior leadership.
• Manage budgets, timelines, vendors, and agencies with confidence and clarity

Requirements

• Bachelor's degree in Marketing, Communications or Business
• 5+ years of relevant experience in marketing, with a focus in Experiential and deep understanding of shopper engagement, sponsorship activation, and live events
• Experience leading agency teams and/or collaborating with agency teams
• Demonstrated experience in contract negotiation, partnership management, and vendor relations.
• Financial acumen with proven experience in budget development, management, and forecasting.
• Self-starter with ability to guide multiple projects with limited supervision and providing project updates along the way.
• Excellent communications skills with ability and comfort presenting to Executive Leadership
• Event experience
• Luxury Mindset

Preferred

• Budget management
• Partnership negotiation skills
• Events agency background

Benefits

• Immediate medical, dental, vision and prescription drug coverage
• Flexible family care days, paid parental leave, new parent ramp-up programs, subsidized back-up child care and more
• Family building benefits including adoption and surrogacy expense reimbursement, fertility treatments, and more
• Vehicle discount program for employees and family members and management leases
• Tuition assistance
• Established and active employee resource groups
• Paid time off for individual and team community service
• A generous schedule of paid holidays, including the week between Christmas and New Year’s Day
• Paid time off and the option to purchase additional vacation time.