Responsibilities

• Own the full brand experience in the US: pop-ups, shop-in-shops, events, and the opening of our first NY flagship boutique
• Lead physical activations end-to-end - site selection, execution, press, and community moments
• Build and manage influencer and creator relationships that introduce Octobre to a new American audience: editorial relationships with the stylists and writers who shape premium menswear taste, a community of mid-size creators in our highest-converting markets, and a structured approach to the organic UGC already appearing without any investment
• Work closely with the Paris team on brand direction while translating it into something that feels genuinely local - the casting, the spaces, the people, the moments
• Sézane - Canada
• Build local influencer and creator relationships across key markets (Toronto, Montreal, Vancouver)
• Identify pop-up and wholesale opportunities that reflect Sézane's editorial standard and execute these special projects
• Give structure and momentum to a market with real organic traction and no dedicated support yet

Requirements

• 8+ years of experience in brand experience, experiential marketing, retail development, or influencer marketing - ideally within premium fashion or lifestyle
• A track record of building and executing physical brand activations
• Existing network in the US and/or Canadian premium lifestyle and creator space
• Strong project management skills with the ability to juggle multiple markets and priorities
• Los Angeles-based; availability for regular travel across the US and Canada
• Your profile: You have worked at the intersection of physical retail and brand, and you understand that a pop-up is not a sales event - it's a brand statement
• You are resourceful to your core, comfortable with ambiguity, and energized by building from scratch
• You have existing relationships in the US and/or Canadian premium lifestyle space
• You know how to work with creators without making it feel transactional
• You are equally at ease across two distinct brand identities - womenswear and menswear - and two markets simultaneously

Preferred

• Bilingual French / English is a plus