Senior Manager Digital Experience - Path to Purchase (B2C)

Framingham, MA (Unknown)

$115K/yr – $169K/yrSenior Level8+ years exp

Posted 1 day ago

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Job Summary

The role owns a portfolio of high‑impact digital experience initiatives across Path‑to‑Purchase, leading cross‑functional strategy, prioritization, and end‑to‑end customer journeys with a focus on experimentation, data‑driven decision making, and delivering measurable business impact.

Owns strategy, roadmap, and execution for landing pages, discovery experiences, and product detail pages
Partners with Marketing, Merchandising, Product Management, Staples Media Network, and analytics to optimize customer journeys
Uses data, experiments, and governance to drive engagement, conversion, and revenue

Job Description

Responsibilities

Lead a digital experience team in prioritization, competitive analysis, and execution of landing pages, discovery experiences, search, and product detail page initiatives.
Own and prioritize a portfolio of digital experience initiatives, balancing customer needs, business priorities, operational requirements, and technical feasibility.
Develop and optimize end-to-end customer journeys, partnering across Marketing, Merchandising, Product Management, Staples Media Network, and other cross-functional teams to deliver compelling digital experiences.
Ensure stakeholders understand site capabilities and recommend solutions that achieve business objectives and customer outcomes.
Drive strategic planning and roadmap development and help prioritize investments across Path-to-Purchase experiences.
Identify opportunities to improve customer experience through data analysis, customer insights, competitive benchmarking, testing, and market trends.
Establish success metrics and accountability frameworks that measure engagement, conversion, customer satisfaction, and business impact.
Lead cross-functional teams through complex initiatives and influence senior leaders to align around priorities and strategy.
Foster a culture of experimentation, personalization, and continuous optimization through testing and data-driven decision-making.
Develop executive-level recommendations, business cases, and communications that support strategic decision-making.

Requirements

Bachelor’s degree or equivalent experience.
8+ years of experience in ecommerce, digital business, digital product management, customer experience, marketing, or related fields.
Experience leading a team.
Experience leading complex, cross-functional initiatives with measurable business impact.
Experience developing and executing digital customer experience or ecommerce strategies.
Experience using data and insights to drive business decisions and customer experience improvements.
Strong stakeholder management and executive communication skills.
Proficiency with Microsoft 365 applications, including strong Excel and PowerPoint skills.

Preferred

Experience presenting strategy, business cases, and performance results to senior leadership.
Experience with content management systems, such as Bloomreach or similar platforms.
Experience with Figma, Monday.com, or similar collaboration and project management tools.
Knowledge of A/B testing frameworks, experimentation methodologies, and personalization strategies.
Experience developing product or customer experience roadmaps.
MBA or advanced degree.

Benefits

Inclusive culture with associate-led Business Resource Groups
Flexible PTO (22 days) and Holiday Schedule (7 observed paid holidays + 1 floating holiday)
Online and Retail Discounts, Company Match 401(k), Physical and Mental Health Wellness programs, and more!

Staples

For nearly 40 years, Staples has been a trusted leader in delivering end-to-end workplace solutions for consumers and businesses of all sizes across a broad range of industries. The company provides a comprehensive portfolio of products, strategic solutions, and services including print and marketing, shipping, technology, and travel. Its specialized assortment includes high-quality office supplies, janitorial products, technology, furniture, and breakroom essentials, all supported by best-in-class supply chain capabilities and a dedicated team of experts committed to making the workday easier. Headquartered near Boston, Massachusetts, Staples operates throughout North America via direct B2B sales, e-commerce, and more than 900 retail stores. To learn more, visit your local U.S. Staples store, download the Staples app, explore Staples.com or StaplesBusiness.com, or follow @Staples on social media.

Founded in 1986

Framingham, Massachusetts, USA

32K employees (2,908 in marketing)

www.staples.com