Manager, Lifecycle Marketing - Banana Republic

Responsibilities

• Own the lifecycle roadmap
• Own the lifecycle and triggered program portfolio across Email, SMS, & Push (including high-intent behavioral triggers, post-purchase and order communications, low in stock, and loyalty) across all verticals, including BR Specialty and BR Factory, with a distinct plan for each customer.
• Prioritize the highest-value customer moments over program count. Make the call on what to build, scale, fix, or stop.
• Own lifecycle across Email, SMS, and Push so programs work together across channels, not alongside each other.
• Partner with the teams that own batch communications so triggered and lifecycle programs complement them and customers get the right message at the right time.
• Diagnose performance and tell the story
• Own program-level performance reporting and know it cold. Diagnose what is moving and why, including year-over-year and week-over-week changes.
• Separate real efficiency gains from mix shifts and volume effects, and attributed demand from incremental demand.
• Reconcile data across sources and validate your numbers before they reach leadership.
• Translate results into clear business implications for senior leaders: what happened, why it matters, and what we are doing about it.

Requirements

• Bachelor's degree
• 5+ years in lifecycle, CRM, or retention marketing, preferably in retail or e-commerce
• Hands-on experience owning triggered or lifecycle programs in an email service provider or marketing automation platform, as well as SMS and Push platforms for retail.
• Strong analytical skills, including advanced Excel and comfort working with large datasets. SQL and Adobe Analytics are a plus
• Working knowledge of test design and incrementality, and the judgment to separate correlation from causation
• Clear, concise written and verbal communication, with the ability to make complex results simple for senior audiences
• Proven ability to work across teams and navigate a large company
• Customer-obsessed, with a bias toward action

Benefits

• Merchandise discount for our brands: 50% off regular-priced merchandise at Old Navy, Gap, Banana Republic and Athleta, and 30% off at Outlet for all employees.
• One of the most competitive Paid Time Off plans in the industry.*
• Employees can take up to five “on the clock” hours each month to volunteer at a charity of their choice.*
• Extensive 401(k) plan with company matching for contributions up to four percent of an employee’s base pay.*
• Employee stock purchase plan.*
• Medical, dental, vision and life insurance.*
• See more of the benefits we offer.
• For eligible employees