Manager, Integrated Marketing

Responsibilities

• Develop and execute integrated marketing campaigns supporting ticket sales, promotions, fan engagement, audience growth, and other organizational priorities.
• Translate broader marketing strategies and business objectives into actionable campaign plans, identifying target audiences, messaging, channel opportunities, creative needs, and key performance indicators.
• Develop strategic campaign briefs and creative requests in partnership with the Director of Marketing, leading development for assigned campaigns and collaborating on high-priority organizational initiatives.
• Serve as the marketing lead for assigned campaigns, partnering cross-functionally with Creative Services, Content & Broadcasting, Social Media, Promotions & Events, Ticketing, Business Strategy & Analytics, Communications, and other departments to ensure coordinated execution.
• Own the email marketing strategy and calendar across ticketing, promotions, fan engagement, and other marketing initiatives, ensuring communications are aligned with organizational priorities and audience needs.
• Develop email content strategies, messaging, creative direction, and testing opportunities to improve engagement, conversion, and overall channel effectiveness.
• Partner with MLB, the Marketing Coordinator, and internal stakeholders to coordinate email creative development, production, approvals, quality assurance, and deployment.
• Partner with Business Strategy & Analytics to identify opportunities for audience segmentation, personalization, lifecycle marketing, and testing across email and integrated marketing campaigns.
• Partner with the Manager of Paid Media Strategy & Analytics to align paid media, audience targeting, channel recommendations, creative testing, and optimization with broader campaign objectives.
• Provide strategic direction throughout campaign development, identifying risks, resolving roadblocks, and making recommendations to ensure campaigns remain aligned with business objectives, timelines, and brand standards.

Benefits

• Paid vacation and sick leave, paid holidays throughout the year and a holiday break in December
• Medical, dental, vision, life and AD&D insurance
• Short- and long-term disability insurance
• Flexible spending accounts
• 401(k) and pension plan
• Access to complimentary tickets to Nationals home games
• Employee discounts
• Free onsite fitness center