Manager, Integrated Marketing

Responsibilities

• Campaign plan and execution: Build and run integrated, multi-channel campaigns from brief to launch to results, with clear audiences, messaging, channel mix, budget, timeline, and success metrics.
• Messaging: Translate product and market positioning into campaign narratives, buyer-persona messaging, and launch plans, and keep the story consistent across every touchpoint.
• Product launches: Lead go-to-market for platform releases and new service offerings, coordinating Product, Sales, and Customer Success on timing, enablement, and announcements.
• Demand generation and paid: Execute the email, webinar, partner, and paid programs (LinkedIn, Google, and others) that support each campaign, and optimize them against pipeline, not just clicks.
• Content: Build the content that powers campaigns, including thought leadership, case studies, customer stories, web copy, and sales enablement, writing and editing as needed.
• Account-based marketing: Partner with Sales to run ABM plays for named accounts, connecting advertising, outreach, content, and events.
• Events and community: Align field events, roundtables, and sponsorships to campaign themes, with pre-event targeting and post-event follow-up.
• Measurement: Use HubSpot reporting to track attribution and funnel conversion by campaign, share results with leadership, and reallocate effort based on what works.

Requirements

• 5+ years of B2B marketing experience, ideally in SaaS, martech, or technology-enabled services, including execution of multi-channel campaigns.
• Strong writing and messaging skills, with sound judgment when speaking to senior, non-technical business buyers.
• Working knowledge of demand generation, paid media, content, and ABM, with depth in at least two.
• Hands-on experience with marketing automation and CRM platform (HubSpot preferred).
• Comfort with data: you can build a report, interpret funnel metrics, and explain what to do next.
• Excellent project management and communication skills, and the ability to influence without direct authority.

Preferred

• Experience marketing to enterprise retail, e-commerce, travel, or hospitality brands.
• Background in loyalty, CRM, customer experience, or marketing technology.
• Experience with product launches and ABM.
• Experience managing event sponsorships.

Benefits

• We value our employees and demonstrate this through our comprehensive benefits offering including medical/dental/vision coverage, comprehensive paid time off, paid holidays, paid parental leave, retirement savings plans, and more.