Manager, Integrated Marketing & Communications | Dermstore

Responsibilities

• Integrated Marketing Strategy & Execution (50%) - Build, maintain and execute the annual and quarterly brand campaign calendar in partnership with the VP.
• - Serve as the connective tissue across Buying, Site, Social, CRM, Creative, Editorial, Influencer, PR and Performance channel partners to ensure every campaign launches with one unified message.
• - Manage campaign briefs, project management timelines, cross-channel deliverables and status reporting from inception through launch recaps.
• - Track campaign progress against business objectives, evaluating media impact, site traffic, customer acquisition, and brand engagement.
• PR & External Communications (25%) - Act as the day-to-day lead for our external PR agency, guiding briefs, deliverables, media pitch slates, and reporting.
• - Coordinate press and thought-leadership opportunities featuring Dermstore’s Senior Leadership Team (SLT) and Buying/Trade leads.
• - Partner with Dermstore’s Advisory Board of dermatologists and experts to pitch and coordinate education-first skincare and hair care stories.
• - Plan and coordinate editor mailings, press desk-sides, product previews and ongoing press relationship touchpoints.
• Events & Experiential Activations (25%) - Program, schedule and run Dermstore's treatment suite and event space, overseeing guest activations, on-site production and programming.
• - Manage planning and execution of retail-adjacent activations, trade pop-ups, brand partner launches and co-branded experiential events.

Requirements

• 5–8 years of experience in integrated marketing, brand strategy, PR, or experiential event production, ideally within beauty, retail, fashion, or consumer lifestyle.
• Proven track record of briefing and managing PR or event production agencies to deliver integrated consumer programs.
• Hands-on experience producing events from start to finish (venue sourcing, run-of-show logistics, vendor management, budget reconciliation).
• Strong organizational skills with mastery of campaign planning, timeline management, and cross-functional coordination.
• Comfort evaluating marketing metrics and communicating results in business terms (earned reach, site traffic, conversions, sales influenced).
• Confident, organized, and articulate communication style with experience interfacing with senior executives, brand partners, press, dermatologists, and creators.

Preferred

• Deep knowledge of prestige skincare, hair care, and dermatology trends.
• Pre-existing relationships with beauty editors, writers, key influencers, and creators.
• Prior experience with retail marketing, brand partnerships, or retail co-op campaigns.

Benefits

• Medical, Dental, Vision plans
• 401K matched up to 5%
• Generous PTO (Paid Time Off)
• Short and long-term disability
• Exclusive employee discounts off THG Brands