Responsibilities

• Plan and execute influencer marketing campaigns for artists across Atlantic Music Group’s roster.
• Use analytical tools to identify patterns in user behavior and make informed campaign recommendations based on data findings (trend forecasting, campaign abnormalities)
• Identify and maintain relationships with relevant influencers, tastemakers, and culturally-aligned content creators.
• Create owned and operated channels by applying knowledge in algorithms and trends
• Support the development of campaign briefs tailored to each song or artist, ensuring influencer content is aligned with tone and artist identity.
• Track emerging trends and viral challenges online, flagging opportunities for proactive creator outreach.
• Manage campaign logistics, including tracking outreach and coordinating product/mailings when relevant.
• Monitor and report on influencer campaign performance using tools like Creator Core, Cobrand, and internal metrics dashboards.
• Collaborate closely with artists’ product managers, A&R, creative teams, and external agencies to align on campaign goals and timelines.
• Support influencer onboarding for in-person activations, video shoots, listening sessions, and community-driven initiatives.

Requirements

• 2-3 years of experience in influencer marketing, digital marketing, or a related field
• minimum of 4 days per week in the office
• Familiarity with all genres; pop, rock, country, hip-hop and rap as well as experience with online communities, and relevant creators across TikTok, YouTube, Instagram, and emerging platforms.
• Excellent written and verbal communication skills with a knack for compelling pitch emails and campaign briefs.
• Proven ability to juggle multiple projects in a fast-paced environment and remain detail-oriented under pressure.
• Passion for music discovery and a desire to champion new voices and movements within the genre.

Preferred

• Experience with influencer management platforms and campaign reporting tools is a plus