Responsibilities

• Develop influencer strategies across a number of industries, verticals, and brand programs
• Recommend the optimal influencer approach relevant to a client’s program objectives
• Regularly identify and vet new and up-and-coming influencers for current and future programs
• Create meaningful relationships with online influencers to deliver above and beyond content and engagement
• Sever as a liason between client teams and influencers to deliver mutually beneficial results.
• Negotiate influencer contracts, with guidance from legal and leadership to deliver solid ROI for clients
• Manage off- and online influencer engagements including experiential and influencer events
• Ensure all influencer engagements, both paid and organic, meet client and FTC guidelines
• Serve as an ambassador of Golin’s influencer capabilities as it relates to organic and new business opportunities
• Advise clients on and execute paid social media campaigns
• Serve as expert in integrated digital programs across, paid, owned and earned media in social campaigns
• Cultivate a culture of support, growth and partnership among team
• Foster and maintain productive and influential client relationships
• Identify solutions and work with teams and independently to drive client success and grow relationships
• Serve as culture builder and mentor, driving innovation and ideas while sparking team members’ careers

Requirements

• Bachelor’s degree in marketing, communications or related field with 3-5 years’ experience at a digital, advertising, media or PR agency, and a deep understanding of social media and digital marketing, specifically influencer strategy
• Passion for uncovering the latest digital marketing and social media platforms and tools
• Excellent verbal, written, presentation and problem-solving skills
• Experience working with influencer networks, individual influencers and influencer identification, management and measurement tools
• Experience creating and executing paid social and digital campaigns across social channels such as TikTok, Facebook, Snapchat, Twitter, Instagram and LinkedIn
• Experience executing brand-level social media strategies and ability to communicate them with complete digital fluency
• Ability to execute and measure multifaceted campaigns and day-to-day communications initiatives
• A strong understanding of digital and content marketing strategies, the ability to integrate campaign elements across earned, owned and paid media, and apply analytics to measure results and provide insights
• Highly adaptable and ability to shift priorities in real-time to meet client needs

Benefits

• a comprehensive benefits and time off program.