Responsibilities

• Executes annual brand plans across marketing and guest experience initiatives that drive brand awareness, brand consideration, site visits, bookings, and overall market share.
• Establishes strong knowledge of the vacation rental industry, top demand and focus markets, consumer trends, competitive dynamics, and regional nuances across the US/Canada market.
• Executes and implements visual identity, digital identity, brand tone of voice, brand messaging, and content strategy in the US/Canada market.
• Harnesses competitive, consumer, and partner insights to help inform business priorities, marketing strategy, and activation plans.
• Drives excellence across brand voice, marketing activation and guidelines, advertising, photography, public relations, brand experience partnerships, experiential marketing and events, website merchandising, promotions, marketing innovation, and key continental pull-through strategies.
• Collaborates with US/Canada Continent marketing teams to ensure HVMB shows up to Marriott Bonvoy members across owned channels.
• Sets campaign benchmarks and KPIs to evaluate effectiveness, synthesizes learnings, and shares findings with key stakeholders to inform future strategies.
• Develops recurring performance reviews and reporting frameworks to identify trends, opportunities, risks, and optimization recommendations across marketing initiatives.
• Reviews and vets guest communications for new partner onboarding and enforces Homes & Villas brand standards across partner-facing and guest-facing materials.
• Leads B2B marketing efforts for supply growth, including content strategy and coordination across data partners, email partners, creative agencies, and internal stakeholders; advises on audience inputs, articulates content needs, and shares out post-campaign reporting as necessary.

Requirements

• 4-year degree from an accredited university in Business Administration, Hotel and Restaurant Management, Marketing, Communications, or a related field.
• Three or more years of experience in business or partnership development, real estate or home rental development, property management, hotel industry, marketing, demand generation, or other relevant business experience, demonstrating a pattern of exceptional performance.

Preferred

• Expert project management and organizational skills with a service mindset and ability to manage multiple stakeholders, agencies, partners, and vendors.
• Demonstrated ability to deliver results, effectively prioritize, and execute tasks in a high-pressure environment.
• Experience developing or supporting integrated marketing plans, partner communications, campaign reporting, and performance measurement.

Benefits

• All positions offer a 401(k) plan, stock purchase plan, discounts at Marriott properties, commuter benefits, employee assistance plan, and childcare discounts. Benefits are subject to terms and conditions, which may include rules regarding eligibility, enrollment, waiting period, contribution, benefit limits, election changes, benefit exclusions, and others. Click here to learn more.
• Full-time positions also offer coverage for medical, dental, vision, health care flexible spending account, dependent care flexible spending account, life insurance, disability insurance, accident insurance, adoption expense reimbursements, paid parental leave and educational assistance.
• Washington Applicants Only : Employees will accrue paid sick leave, 0.077 PTO balance for every hour worked and be eligible to receive a minimum of 9 holidays annually.