Responsibilities

• Evaluate data and trends in our business and in our marketing to come up with ideas for new campaigns and creative concepts that you think would perform
• Determine the metrics, thresholds, and reporting needed to enhance the Growth Marketing team’s ability to quickly spot opportunities, identify winning patterns, take action, and maximize impact
• Define when to run structured experiments versus descriptive analysis to generate campaign insights and oversee their timelines, budgets, execution, and communications through a learning agenda
• Partner with the Performance Marketing Creative Manager to synthesize and package insights into actionable direction for creative briefs and rapid ad iteration
• Improve conversion rates by sharing campaign insights and testing hypotheses with Product to build more cohesion across customer touchpoints (e.g. between marketing ads and product landing pages)
• Be a thought partner and subject matter expert to Marketing, Data Science, Product, Finance or other XFN on analyses and special projects that leverage growth marketing data

Requirements

• 7+ years in growth marketing, marketing analytics, strategy and operations, or other roles that require a blend of analytics, strategic thinking, and heavy cross-functional interaction
• Subject matter expertise in digital marketing data, strategies, and best practices
• High comfort level executing comprehensive analyses and shifting between the macro and micro
• Experience managing a learning agenda and overseeing research and experiments
• Exceptionally strong written, verbal, and visual communication with the ability to 1) translate data into actionable insight, 2) engage a variety of stakeholders (technical and non), and 3) influence the business
• Resourceful, endlessly curious, and has a high comfort level managing complex initiatives
• High tolerance for change and the capacity to accomplish enormous amounts of work in a fast-paced environment
• Respect, understanding, and enthusiasm for the Netflix culture

Benefits

• Health Plans
• Mental Health support
• a 401(k) Retirement Plan with employer match
• Stock Option Program
• Disability Programs
• Health Savings and Flexible Spending Accounts
• Family-forming benefits
• Life and Serious Injury Benefits
• paid leave of absence programs
• Full-time hourly employees accrue 35 days annually for paid time off to be used for vacation, holidays, and sick paid time off