Responsibilities

• Own organic search strategy end-to-end across multiple brands, including but not limited to keyword and intent research, content roadmap, on-page optimization, internal linking, and structured data
• Build and guide our growing answer-engine optimization (AEO) practice, ensuring our brands are cited and recommended by LLMs and AI search products, and measuring visibility in those surfaces
• Work with the marketing and community teams to build an authentic presence on Reddit and similar platforms: value-first participation, monitoring brand mentions, identifying communities where we can genuinely contribute, and building programs that put our real users and service providers in front of communities
• Produce content pieces yourself (landing page copy, comparison pages, guides)
• Partner with engineering on technical SEO fixes, and make the business case for that work
• Support the broader marketing team with organic-informed input on landing pages and content, and assist on social content, strategy, and execution as needed
• Report on organic's contribution in business terms, including qualified traffic, signups, and revenue attribution, not just rankings or views

Requirements

• Must be comfortable working with consumer platforms that contain ADULT themes, mature content, and dating-related content
• 3–5 years in SEO , organic growth, or content-driven acquisition roles with demonstrated ownership of results (traffic, signups, or revenue; not just rankings)
• Strong technical SEO fundamentals, including crawl analysis, JavaScript rendering issues, structured data, Core Web Vitals, and analytics
• Working knowledge of AEO/GEO and a point of view on how LLM-driven search changes organic strategy
• Genuine Reddit fluency. You understand community norms, what gets brands banned, and how to build presence that compounds rather than shortcuts that backfire
• Solid writing ability; you can produce publishable content yourself when needed
• Comfort with data: GA4, Search Console, at least one major SEO toolset (Ahrefs, Semrush, or similar), and spreadsheet-level analysis
• Hands-on experience with AI-assisted tools in your workflow and a point of view on how they change organic marketing
• Clear, direct communication style; comfortable partnering with senior leadership and cross-functional teams; self-directed and accountable for results
• Ability to work with a team in a remote setting, and stay active with communication between team members

Preferred

• Experience in restricted or sensitive ad categories (adult, dating, gambling, CBD, etc.) where organic carries the acquisition load
• Familiarity with marketplace or creator-economy business models
• Experience recruiting or coordinating user/creator participation in community programs

Benefits

• Fully remote position with two in-person meetings per year
• Health, dental, and vision insurance
• 401K matching program with no vesting period
• Flexible Spending Account
• Generous PTO plan and 12 company-paid holidays plus your birthday
• Frequent virtual team-building events
• Friendly and diverse coworkers
• A rare setup for an organic marketer: direct access to decision-makers and businesses where your work visibly moves revenue