Responsibilities

• ABM and Named-Account Growth
• Own our ABM program end-to-end for named accounts, including the Pulse Campaign / ABM Activation framework, coordinating contributions from demand gen, customer marketing, brand, and events
• Manage our account-based paid budget and bring innovation to how we reach buyers via Paid channels
• Partner with the BDR team on 1:1 deployment of engagement and conversion plays for named accounts
• Apply intent signals at the account level, turning our internal framework into named-account triggers, plays, and HubSpot routing
• Drive small-format engagement at industry events (Cannes Lions, Adweek, Quirks-adjacent) with account-driven dinners, salons, and exec touches partnering with events team
• Partner with Account Managers on named-account expansion campaigns and 1:1 adoption plays
• Convert More and Lead Management
• Own MQL-to-SQL conversion improvement across our inbound demand engine in partnership with our lead management and RevOps teams
• Lead CRO efforts web conversion flows

Requirements

• 5+ years experience in B2B growth marketing, ABM, or demand generation, ideally in SaaS
• Proven ABM track record, especially with enterprise or strategic accounts
• Strong HubSpot skills: workflows, sequences, segmentation, and lead management or demonstrate ability to quickly learn new systems
• Experience with lead-to-revenue funnel optimization, MQL-to-SQL improvement, and CRO principles
• Comfort operating cross-functionally, working closely with Sales, CS, and AMs on account-level plays
• Data-driven approach to campaign performance and account-level measurement
• Strong project management skills, comfortable owning end-to-end campaign execution
• Excellent written and verbal communication; ability to influence stakeholders across GTM teams
• Analytical mindset with the ability to translate account-level data into actionable plays

Benefits

• - One company-paid mental health day of rest every quarter (these are pre-scheduled, so the entire company can take the same days off regularly to reset)
• - Generous PTO - Minimum of 20 days of paid time off per year, plus national holidays. Leave over 30 days requires manager and People team approval.
• - Flexible working arrangements, including remote (unless otherwise specified)
• - Thoughtfully designed offices to support both individual work and collaboration without interrupting others
• - Wellbeing benefits and access to trained therapists / counsellors
• - Company paid Life, AD&D, Short term & Long term disability
• - Immediate access to Zappi's Health, Dental and Vision Insurance Plan
• - Option to enter Zappi's 401k program after 90 days of employment, matched up to 4%
• - Tailored personal development through training allowances, coaching, mentorship and career frameworks