Responsibilities

• Develop and own an integrated marketing measurement framework across websites, email, social media, paid media, mobile, CRM and other digital channels, establishing meaningful KPIs and benchmarks tied to organizational goals.
• Analyze marketing, customer and campaign performance to identify opportunities to increase audience acquisition, engagement, conversion, retention and revenue across WorldatWork programs and offerings.
• Develop and evaluate strategies and tactics to grow WorldatWork’s database of qualified HR professionals, identify new audiences, acquisition channels and lead-generation opportunities and measuring the quality and downstream value of acquired audiences.
• Build and maintain dashboards, reporting and attribution models that connect marketing activity and customer behavior to measurable business outcomes and provide actionable insights to Marketing leadership and business stakeholders.
• Analyze customer journeys, marketing funnels and audience behavior to identify friction, cross-sell opportunities and areas for optimization throughout the customer lifecycle.
• Own analysis of website, landing-page, SEO and conversion performance, using GA4 and other analytics platforms to identify opportunities to improve digital experiences and conversion rates.
• Serve as Marketing’s internal performance lead for agency-managed paid media, independently evaluating channel effectiveness, acquisition costs, return on investment and other performance indicators and recommending opportunities to optimize media investment.
• Develop and support a structured testing and optimization program, including A/B and multivariate testing, to continually improve campaigns, messaging, channels, offers and digital experiences.
• Partner with the broader Marketing team, agency partners and internal stakeholders to ensure campaigns have appropriate tracking, measurement and optimization strategies from launch through completion.
• Translate complex data into clear insights and recommendations, communicating what happened, why it happened and what actions should be taken next while fostering a culture of data-informed decision-making and continuous improvement.

Requirements

• Bachelor's degree or equivalent practical/professional experience in Marketing, Business, or a related discipline.
• 5+ years of experience in growth marketing, marketing analytics, performance marketing, digital marketing or related disciplines.
• Demonstrated experience using data and customer insights to develop audience acquisition, engagement, conversion and growth strategies.
• Advanced experience with GA4 and digital analytics platforms, with the ability to analyze customer behavior across multiple channels and touchpoints.
• Experience with HubSpot and Salesforce reporting or comparable marketing automation and CRM platforms strongly preferred.
• Strong understanding of paid media measurement, campaign attribution and performance optimization, including metrics such as customer acquisition cost, conversion rate and return on investment.
• Experience developing dashboards, measurement frameworks and data visualizations that connect marketing activity to meaningful business outcomes.
• Demonstrated ability to translate complex data into clear, actionable recommendations that influence marketing strategy, investment and decision-making.
• Experience with A/B testing, conversion-rate optimization, customer journey analysis and digital acquisition.
• Working knowledge of SEO, lead generation, audience development and lifecycle marketing.

Preferred

• Experience with HubSpot and Salesforce reporting or comparable marketing automation and CRM platforms strongly preferred.
• Experience supporting multiple products, audiences or business lines in an association, membership organization, B2B or similarly complex marketing environment preferred.

Benefits

• ongoing professional development training opportunities, health, dental, vision, well-being, health savings, flexible spending, retirement, and annual discretionary bonus.