Manager, Go-To-Market

Responsibilities

• Own the go-to-market calendar for product launches, seasonal floorsets, campaigns, and promotional events
• Develop and manage launch timelines, milestones, and deliverables across Merchandising, Planning & Allocation, Marketing, Visual, Ecom, Store Operations, and Supply Chain
• Lead launch readiness meetings and ensure product, inventory, content, marketing, and store execution are aligned and on time
• Identify risks, dependencies, and conflicts, and drive resolution with cross-functional partners
• Coordinate launch communications and toolkits for stores and ecommerce
• Build, document, and continuously improve the go-to-market process, stage gates, and playbooks
• Measure launch performance against sales, sell-through, inventory, and margin goals
• Lead post-launch reviews to capture learnings and recommend improvements
• Support expansion into new markets and channels with scalable launch frameworks
• Serve as the central point of contact for launch status and escalations

Requirements

• Bachelor’s degree in Business, Marketing, Retail Management, or related field
• 5+ years of experience in go-to-market, product launch, merchandising, or retail project management
• Experience in specialty or multi-channel retail strongly preferred
• Strong project management skills with the ability to manage multiple launches at once
• Experience with project management tools such as Asana, Smartsheet, Monday.com, or similar
• Strong analytical skills and proficiency in Microsoft Excel and Office Suite
• Demonstrated ability to operate independently in a lean environment and collaboratively as part of a team
• Ability to influence across all levels of the business
• Strong organizational skills and attention to detail
• Excellent written and verbal communication skills

Benefits

• Comprehensive benefits package including Medical, Dental, Vision, and 401(k)
• HSA options, Life Insurance, and Disability coverage
• Employee discount programs