Responsibilities

• Lead development and governance of global media strategy for assigned categories, aligned to Brand Briefs and Integrated Communications Plans.
• Ensure category strategies adhere to global frameworks while addressing specific audience, channel, and performance needs.
• Translate strategic direction into actionable media plans that agencies and partners can execute effectively.
• Own the day‑to‑day media planning, activation, and optimization for assigned categories, supported by IAT agency partners.
• Serve as primary Mattel point of contact for category‑specific media agency execution.
• Monitor campaign delivery and ensure activation meets quality, timing, and budget expectations.
• Provide clear guidance to agency teams and ensure deliverables are accurate, complete, and on‑strategy.
• Monitor campaign performance and drive in‑flight optimization to improve efficiency, ROAS, and effectiveness.
• Review performance data, identify trends, and flag risks or opportunities.
• Escalate major performance issues, investment shifts, or executional risks to senior leadership as appropriate.

Requirements

• Strong foundation in media planning and activation across multiple channels.
• Experience managing agency execution and performance optimization.
• Analytical mindset with ability to interpret data and recommend clear actions.
• Strong cross‑functional communication and collaboration skills.
• Detail‑oriented with strong execution discipline and follow‑through.