Responsibilities

• Lead the development of brand-led campaigns across priority initiatives and moments.
• Lead cross-functional orchestration of integrated 360-degree marketing plans, aligning stakeholders across creative, media, digital, and regional teams.
• Translate brand strategy into clear campaign, messaging, and creative briefs.
• Partner cross-functionally to activate campaigns across channels and markets.
• Ensure campaigns are cohesive, on-strategy, and executable at global scale.
• Orchestrate timelines, dependencies, and stakeholder alignment.
• Support regions in adapting global campaigns without diluting brand intent.
• Leverage AI/LLM tools to support faster briefs, stronger ideas, and more efficient campaign execution, while maintaining brand quality and standards.

Requirements

• Bachelor's degree in Marketing, Advertising, Communications, or a related field required.
• MBA or advanced degree a plus; equivalent combination of education and relevant experience will be considered.
• 5+ years of experience in brand campaigns or integrated marketing roles.
• Strong understanding of health, wellness, or lifestyle brand activation.
• Experience developing campaigns for both consumer and partner (distributor) audiences.
• Proven track record managing agencies and orchestrating complex, multi-market campaign workstreams.
• Ability to write strong campaign and creative briefs that inspire great work and provide clear strategic direction.
• Highly collaborative with experience managing agencies and aligning diverse stakeholders.
• Hands-on experience using AI tools to improve campaign development, streamline creative production, and support more insight-driven decision making.
• Hands-on experience leading multi-market campaigns with cross-cultural teams.

Benefits

• US Benefits Statement: Herbalife offers a variety of benefits to eligible employees in the U.S. (limited to the 50 States and the District of Columbia), which includes Group Health Programs, other Voluntary Benefit Programs, and Paid Time Off. Group Health Programs include Medical, Dental, Vision, Health Savings Account (HSA), Flexible Spending Accounts (FSA), Basic Life/AD&D; Short-Term and Long-Term Disability, and an Employee Assistance Program (EAP). Other Voluntary Benefit Programs include a 401(k) plan, Wellness Incentive Program, Employee Stock Purchase Plan (ESPP), Supplemental Life/Critical Illness/Hospitalization/Accident Insurance, and Pet Insurance. Paid time off includes Company-observed U.S. Holidays, Floating Holidays, Vacation, Sick Time, a Volunteer Program, Paid Maternity and Paternity Leave, Bereavement Leave, Personal Leave and time off for voting.