Responsibilities

• The CMO will have ownership of Highrise Capital's overall marketing strategy and will work directly with executive leadership and the sales organization.
• You will be responsible for building the infrastructure necessary to take Highrise Capital's marketing operation to the next level.
• You will oversee the complete customer acquisition funnel:
• Traffic → Lead → Application → Qualified Opportunity → Sales Contact → Approval → Funding → Repeat Business
• The successful candidate will understand that generating leads is only the beginning.
• The real objective is to generate high-quality opportunities that ultimately result in funded business and profitable customer relationships.
• You will have significant responsibility for marketing strategy, customer acquisition, performance marketing, CRM, marketing automation, creative, analytics, brand development, team building, and conversion optimization.
• Key Responsibilities
• Marketing Strategy & Growth
• - Develop and execute Highrise Capital's overall marketing strategy

Requirements

• - Proven experience in performance marketing and lead generation
• - Experience managing significant marketing budgets
• - Demonstrated ability to connect marketing spend to measurable revenue
• - Strong understanding of digital acquisition
• - Strong understanding of sales funnels and conversion optimization
• - Experience with CRM and marketing automation
• - Strong analytical and financial skills
• - Experience hiring and managing marketing teams
• - Excellent communication skills
• - Strong strategic and operational capabilities

Benefits

• - Health Care Plan (Medical, Dental & Vision)
• - Retirement Plan (401k, IRA)
• - Life Insurance (Basic, Voluntary & AD&D)
• - Paid Time Off (Vacation, Sick & Public Holidays)
• - Family Leave (Maternity, Paternity)
• - Training & Development