Responsibilities

• The Road to 20: primary ownership of CEO Life's chapter-level marketing strategy.
• Turn the Road to 20 framework into a scalable operating system deployable across dozens—and ultimately hundreds—of markets.
• Determine the right combination of Meta/Facebook/Instagram advertising; LinkedIn advertising; LinkedIn prospecting and automation; outbound email; retargeting; organic social media; local event marketing; referral and member campaigns; landing pages and funnels; lead nurturing; appointment-generation campaigns; creative testing; copywriting and messaging; audience development and targeting; CRM and marketing automation.
• Not just launching campaigns, but making the entire machine work.
• Chapter Growth Strategy: develop individualized Road to 20 marketing plans per chapter.
• Establish strategy to move each chapter through the acquisition funnel: Market → Audience → Lead → Nurture → Appointment → Qualified Appointment → Interview → New Member
• Demand & Appointment Generation: build a predictable acquisition engine designed to generate 6–10 qualified appointments per business day, per chapter.
• Own marketing performance to maintain the necessary pipeline of prospective CEOs, entrepreneurs, founders, business owners and C-suite executives.
• Constantly evaluate cost per lead → cost per appointment → show rate → qualified appointment rate → close rate → CAC → new members.
• Paid Media: develop and oversee paid acquisition strategy across platforms; own campaign architecture, audiences, targeting, creative strategy, offers, messaging, retargeting, budgets, testing protocols and performance optimization.

Requirements

• Significant experience building and scaling performance-driven customer acquisition systems
• Demonstrated experience managing significant advertising budgets and multiple simultaneous markets or business units
• Highly analytical, extremely organized, decisive, comfortable with accountability and capable of leading a rapidly growing team

Preferred

• Experience marketing to CEOs, entrepreneurs, executives, affluent consumers, professional services, memberships, franchises, multi-location businesses or high-ticket products/services is highly valuable.