Responsibilities

• Develop and activate brand marketing programs for Company’s experiences portfolio - theme park lands and attractions, location-based experiences, traveling exhibitions, fan events, and experiential brand activations - that support franchise priorities and business objectives.
• Partner with experience operators, production companies, venue partners, and creative partners to shape opening campaigns, ongoing marketing programs, and seasonal beats that drive awareness, attendance, and franchise lift.
• Own end-to-end brand marketing for experiences - from strategy and positioning through go-to-market planning and in-market execution - translating franchise priorities into clear briefs, messaging frameworks, creative direction, and integrated campaigns that land with audiences and guests.
• Build repeatable frameworks, toolkits, and operating models that allow experiences marketing to scale across partners, venues, regions, and franchise moments while holding a high brand bar in physical environments.
• Identify and shape opportunities to extend the company’s experience into culture and community - including fan events, conventions, pop-ups, and live moments that cross-promote with other franchise pillars, create earned media, and drive lift back to the franchise.
• Develop integrated communications plans across owned, earned, paid, partner, retail, and on-site touchpoints - partnering with editorial, social, web, PR, influencer, community, media, and global and regional marketing teams to deliver coordinated, localized execution across priority markets.
• Manage experiences marketing program operations: scopes, timelines, budgets, contracts, approvals, asset development, on-site and in-venue execution, invoicing, and reporting.
• Monitor performance (e.g., attendance, audience growth, brand impact, earned reach), synthesize insights, and contribute to a test-and-learn culture that continuously improves future experiences programs

Requirements

• 7+ years of marketing experience in theme parks, location-based entertainment, experiential or event marketing, live entertainment, or destination marketing - including direct experience at or alongside best-in-class experience operators or IP holders.
• Proven track record managing operator, venue, production, and agency partnerships - serving as the senior marketing counterpart and balancing brand integrity with commercial outcomes.
• Strong understanding of place-based and experiential marketing motions - opening campaigns, always-on attendance marketing, seasonal programs, and on-site guest experience marketing - and integrated marketing across owned, earned, paid, partner, retail, and on-site channels.
• Strong project management skills - able to lead multiple concurrent programs at various lifecycle stages while balancing scope, timelines, and budgets across distributed venues and operators.
• Strong cross-functional collaboration and influence skills in matrixed environments with external operators and creative partners.
• Strong business communication, writing, and relationship-building skills.
• Bachelor’s degree in marketing, Business, Communications, or related field - or equivalent professional experience.

Preferred

• Direct experience marketing theme park lands, attractions, location-based entertainment, or large-scale live events at IP-led experience operators.
• Experience marketing global entertainment IP, gaming franchises, or other large multi-category consumer brands across physical and digital touchpoints.
• Familiarity with player- and fan-driven communities and how to activate experiences that earn cultural relevance and repeat visitation.

Benefits

• Packages may include medical, dental, and vision benefits, health savings accounts with qualified medical plan enrollment, 10 paid days off, 3 days paid bereavement leave, 401(k) plan participation with employer match, life and disability insurance, commuter benefits, dependent care flexible spending account, accident insurance, critical illness insurance, hospital indemnity insurance, accommodations and reimbursement for work travel, and discretionary performance or recognition bonus. Sick leave and mobile phone reimbursement provided based on state or local law.