Responsibilities

• Influencers & Ambassadors: Co-own our influencer marketing strategy for Brazil, driving identification, outreach, and partnerships to amplify campaigns and community engagement.
• Content & Social Channels: Plan, create, and schedule localized content across Meta, TikTok, YouTube, X, Pinterest, Reddit, and WhatsApp. Assist with email, blog, webinar, and video content while monitoring weekly performance metrics.
• Campaigns & Initiatives: Maintain marketing calendars, coordinate with cross-functional teams, execute digital and offline campaigns, manage budget requests, and deliver educator-focused "surprise and delight" giveaways.
• Insights & Strategy: Collaborate on integrated campaigns to optimize the user journey, conduct social listening, improve Twinkl's discoverability across AI platforms/LLMs, and stay updated on latest marketing trends.

Requirements

• 2 - 3 years of experience in influencer marketing and brand ambassador programs.
• 3 - 4 years of marketing experience, preferably in B2C or education-focused environments.
• Experience in paid social, mobile marketing, and multi-channel strategies.
• Excellent command of the Portuguese language.
• Experience supporting full-funnel marketing strategies, leveraging data and audience research to inform decisions and track performance against KPIs.
• Strong attention to detail, creative design skills, and a solid understanding of the education industry (curriculum, policy, and teacher priorities).