Responsibilities

• Strategically manage GUUS’s digital acquisition programs across Paid Search (SEM), Shopping, Display, Paid Social, Search Engine Optimization (SEO), and Answer Engine Optimization (AEO/EAO) and affiliate advertising campaigns ensuring acquisition and ROI goals and sales targets are being met
• Flawlessly execute all facets of day-to-day campaign management, including keyword strategy, audience targeting, ad copy development and testing, bid management, landing page optimization, shopping feed management, retargeting, and creative performance optimization.
• Develop and execute SEO strategies that improve organic visibility, website traffic, and conversion performance through technical optimization, content recommendations, keyword analysis, and ongoing performance monitoring.
• Partner with internal teams and external agencies to optimize content and digital experiences for emerging AI-powered search platforms and answer engines, helping expand GU’s visibility across evolving search experiences.
• Maintain alignment with GU’s promotional calendar, merchandising priorities, and business objectives to ensure campaign messaging, content, and media investment support company goals.
• Develop and maintain reporting across all acquisition channels, providing meaningful analysis of campaign, channel, and customer performance against established ROI and KPI metrics.
• Present campaign performance, customer acquisition trends, and strategic recommendations in an insightful manner that drives informed business decisions and actionable next steps.
• Own seasonal and monthly digital acquisition planning and performance reporting, providing clear business insights, strategic recommendations, and executive-facing presentations to management and cross-functional leadership.
• Continuously identify, evaluate, and implement new testing opportunities, acquisition channels, digital marketing technologies, and optimization strategies that improve performance and customer acquisition.
• Gather insights from campaign and customer data to identify emerging trends, anticipate opportunities, and proactively recommend innovative marketing solutions.

Requirements

• Bachelor’s degree required.
• Minimum of 5–7 years of hands-on digital marketing experience supporting e-commerce businesses, managing large-scale, performance-driven acquisition campaigns on either the client or agency side
• Proven experience developing and optimizing paid digital advertising campaigns across Paid Search (SEM), Shopping, Display, Paid Social, and other digital acquisition channels.
• Working knowledge of Search Engine Optimization (SEO); experience supporting or leading SEO strategy and reporting is preferred. Exposure to Answer Engine Optimization (AEO/EAO) or emerging AI-powered search platforms is a plus.
• Experience managing external agencies, media partners, and digital marketing vendors, with the ability to build strong partnerships and hold vendors accountable for performance.
• Strong analytical mindset with the ability to interpret complex data, identify trends, and translate insights into actionable business recommendations.
• Exceptional communication and presentation skills, with the ability to effectively influence and present results to all levels of management and cross-functional partners.
• Advanced proficiency in Microsoft Excel, including pivot tables, data analysis, and reporting.
• Familiarity with SQL, relational databases, and statistical analysis techniques is preferred.
• Hands-on experience with Google Analytics (GA4 preferred) or comparable web analytics platforms.

Preferred

• Experience with Answer Engine Optimization (AEO/EAO) or emerging AI-powered search platforms is a plus.
• Exposure to AEO/EAO and emerging AI-powered search platforms is a plus.
• Experience managing external agencies, media partners, and digital marketing vendors, with the ability to build strong partnerships and hold vendors accountable for performance.
• Strong analytical mindset with the ability to interpret complex data, identify trends, and translate insights into actionable business recommendations.