Responsibilities

• Lead Generation Strategy: Develop and implement comprehensive lead generation and DTC growth campaigns across digital platforms (SEO, PPC, social media, email marketing).
• Optimize landing pages, funnels, and website structure to improve conversion rates and customer acquisition efficiency.
• Leverage marketing automation and CRM platforms (preferred experience with HubSpot) to streamline lead capture, nurturing, and management.
• Campaign Management: Own and manage performance across multiple digital channels (SEO, PPC, paid social, email) to increase brand visibility, engagement, and loyalty.
• Create targeted campaigns to attract high-quality leads and customers using paid media (Google Ads, LinkedIn Ads), organic strategies (SEO), and content marketing.
• Continuously monitor and optimize campaigns to improve ROI, conversion rates, and customer lifetime value.
• Cross-Functional Collaboration & Leadership: Partner closely with Sales to ensure seamless lead handoff and alignment between marketing efforts and revenue goals.
• Collaborate with cross-functional teams to deliver integrated, multi-channel campaigns.
• Provide guidance and mentorship to junior team members and external partners as needed.
• Analytics, Reporting & Optimization: Analyze performance data to identify trends, insights, and optimization opportunities across lead generation and DTC initiatives.

Requirements

• 6+ years of experience in B2B or B2C digital marketing (experience in both is preferred) with a focus on lead generation.
• Proven success in managing online lead generation campaigns using SEO, PPC, email marketing, social media, and content marketing.
• Experience in leading cross-functional teams and direct reports
• Analytical Skills: Ability to interpret data and metrics to refine strategies.
• Technical Proficiency: Expertise in CRM systems, marketing automation tools (preferably HubSpot), SEO platforms, and analytics software.
• Creativity: Innovative thinking for designing compelling campaigns.
• Project Management: Strong organizational skills for managing multiple campaigns simultaneously.
• Collaboration: Collaboration with creative teams, content creators, product marketing leaders, and external partners to execute marketing plans
• Communication: Excellent verbal and written communication skills for crafting persuasive messages.

Benefits

• ARG offers a comprehensive benefit package which includes company-paid health benefits, disability and life insurance, generous paid time off, 401(k) match, parental leave, product discounts and more!