Responsibilities

• Own the Fusable digital marketing strategy across the prospect journey from discovery through conversion and nurture.
• Translate Growth campaigns, industry narratives, and business priorities into effective digital experiences and activation strategies.
• Identify gaps and opportunities across the digital buyer journey and proactively recommend solutions and improvements.
• Partner cross-functionally to prioritize and execute digital initiatives based on expected business impact.
• Own and execute the Fusable SEO and AEO strategy across traditional and AI-driven search experiences.
• Analyze search intent, competitive visibility, audience questions, and emerging behaviors to identify growth opportunities.
• Partner with Product Marketing and Content to translate search insights into content and optimization opportunities.
• Continuously improve organic visibility, website authority, technical SEO, and conversion from organic audiences.
• Own the performance of the Fusable websites as a demand generation and conversion channel.
• Develop and manage a structured CRO and experimentation program across pages, landing experiences, forms, and CTAs.

Requirements

• 5+ years of experience in digital marketing, growth marketing, demand generation, or a related discipline, preferably in B2B or SaaS.
• Demonstrated experience owning digital strategy across multiple stages of the buyer journey, from discovery through conversion and nurture.
• Strong knowledge of SEO and emerging AEO/AI search strategies, including search intent, content optimization, and organic growth
• Experience with website optimization, CRO, landing pages, and structured experimentation.
• Experience developing lifecycle, nurture, re-engagement, organic social, and content distribution strategies.
• Strong analytical skills with the ability to move from data to insight to hypotheses to action to learning.
• Experience working cross-functionally and with platforms such as HubSpot and Salesforce to connect digital activity to measurable business outcomes.

Benefits

• We believe in taking care of our team. Fusable provides a comprehensive benefits package for eligible employees, which may include medical, dental, and vision insurance; a 401(k)-retirement plan; paid time off; paid holidays; and life and disability insurance. Benefits are subject to eligibility requirements and applicable plan terms. A complete description of compensation, incentive opportunities, and benefits will be provided to qualified applicants during the hiring process.
• Every team member also enjoys: - Flexible work schedules - Generous Paid Time Off - 13 Paid Company holiday observances - Remote work opportunities - A casual dress work environment - Physical fitness reimbursement - Discounts on various events, travel, and dining