Responsibilities

• Develop and own TTwelve’s digital marketing strategy.
• Build organic search visibility around multifamily ownership, operations, asset performance, and management accountability.
• Develop content programs spanning research, articles, market commentary, thought leadership, and educational material.
• Manage paid search and other targeted acquisition programs where appropriate.
• Develop landing pages, conversion paths, campaign architecture, and testing programs.
• Own website analytics, attribution, conversion measurement, and marketing reporting.
• Establish and manage editorial and distribution calendars.
• Manage and develop the Social Media function.
• Coordinate closely with Business Development on demand generation and account-focused campaigns.
• Identify relevant industry publications, partnerships, newsletters, events, and distribution channels.

Requirements

• Significant experience in digital marketing, demand generation, growth marketing, content marketing, or related disciplines.
• Strong knowledge of SEO, paid search, analytics, attribution, conversion optimization, and content distribution.
• Demonstrated experience marketing to sophisticated B2B audiences.
• Strong writing, editorial, and brand judgment.
• Strong quantitative orientation and comfort working directly with performance data.
• Ability to move effectively between strategy and execution.
• Strong project-management and organizational skills.
• Experience managing employees, agencies, contractors, or multidisciplinary contributors.
• Experience in commercial real estate, financial services, investment management, information services, professional services, or enterprise technology is particularly useful.