Responsibilities

• Support the planning and execution of digital marketing initiatives across organic and paid social media, email marketing, and digital advertising campaigns, assisting with content calendars, campaign timelines, and audience targeting.
• Draft, schedule, and post content for organic social media channels, ensuring alignment with brand voice, messaging guidelines, and posting cadence.
• Support email marketing efforts by building campaigns, managing distribution lists, and testing subject lines, layouts, and calls to action.
• Track performance metrics across social media, email, and digital advertising channels, compiling data into regular reports for team review.
• Support website updates and maintenance, including publishing new pages, updating existing content, and troubleshooting basic functionality issues.
• Conduct routine website audits to identify outdated content, broken links, or formatting inconsistencies.
• Update and maintain digital content and assets across websites, email marketing platforms, and SharePoint, ensuring accuracy, consistency, and version control.
• Organize and archive digital assets (images, templates, copy documents) in an accessible and well-labeled manner across shared platforms.

Requirements

• Enrollment in or recent completion of a bachelor's degree program in marketing, communications, digital media, or a related field.
• Previous internship, volunteer, campus organization, freelance, or academic project experience in marketing, communications, digital media, or related field.
• Familiarity with major social media platforms (LinkedIn, Facebook, Instagram, and X) and best practices for content publishing and engagement.
• Basic knowledge of digital marketing concepts.
• Experience with or willingness to learn email marketing platforms (e.g., Constant Contact), content management systems (CMS), and social media management tools (e.g., Sprout Social).
• Proficiency in Microsoft Office, particularly Excel and Word.
• Organizational skills with the ability to manage multiple tasks.
• Strong written and verbal communication skills with attention to detail.
• Ability to follow direction and work collaboratively.
• Eagerness to learn new technologies and digital marketing tools.

Preferred

• Familiarity with Canva and/or Adobe Creative Suite is preferred.