Digital Marketing Manager

Schaumburg, IL (On-site)

Salary Not AvailableSenior Level5+ years expFull time

Posted 5 hrs ago

Job Summary

Own end-to-end digital marketing campaigns and optimize performance across Google Ads, paid social, landing pages, creative content, and analytics to maximize ROI.

Lead end-to-end campaign strategy, execution and optimization
Own measurement, attribution and ROI analysis across channels
Collaborate on creatives, landing pages and copy to drive conversions

Job Description

Responsibilities

You will personally build, launch, manage, analyze and improve campaigns.
GOOGLE ADS & PAID SEARCH: Build and manage Google Search campaigns; Conduct keyword and competitor research; Develop keyword and negative-keyword strategies; Write and test responsive search ads; Manage bidding strategies and budgets; Improve Quality Scores and campaign efficiency; Monitor search terms and eliminate wasted spend; Build remarketing strategies; Track calls, forms and qualified leads; Analyze cost per click, cost per lead and conversion rates; Continuously optimize campaigns for stronger ROI.
PAID SOCIAL MEDIA: Develop and manage paid campaigns across platforms including Facebook | Instagram | LinkedIn | TikTok; Understand audience targeting, retargeting, lookalike/custom audiences, campaign objectives, lead-generation campaigns, creative testing, copy testing, budget optimization, cost-per-lead analysis, conversion tracking.
LANDING PAGES & CONVERSION OPTIMIZATION: Create, test and improve landing pages designed to turn traffic into Phone Calls, Form Submissions, Qualified Leads, Customers; Experience with WordPress; Landing-page development; Conversion-rate optimization; Forms and lead flows; Call tracking; A/B testing; Google Analytics; Google Tag Manager; Conversion tracking; Basic HTML/CSS.
CREATIVE & CONTENT: Develop or help produce digital advertisements, social media ads, landing pages, email campaigns, headlines, calls to action, short-form video, marketing graphics; Experience with Adobe Photoshop, Illustrator, Premiere Pro and/or After Effects is highly desirable; Strong copywriting ability is a major plus.
ANALYTICS, ATTRIBUTION & ROI: Work with Google Analytics, Google Tag Manager, Google Ads conversion tracking, Meta tracking, Call tracking, CRM attribution, Campaign reporting, Cost-per-lead analysis, Conversion-rate analysis, ROI/ROAS measurement; Experience with HubSpot or similar CRM platforms is a plus.

Requirements

Approximately 5+ years of meaningful digital marketing experience who can demonstrate actual results.
You should be extremely comfortable inside Google Ads; Build and manage Google Search campaigns; Conduct keyword and competitor research; Develop keyword and negative-keyword strategies; Write and test responsive search ads; Manage bidding strategies and budgets; Improve Quality Scores and campaign efficiency; Monitor search terms and eliminate wasted spend; Build remarketing strategies; Track calls, forms and qualified leads; Analyze cost per click, cost per lead and conversion rates; Continuously optimize campaigns for stronger ROI.
Paid social campaigns across platforms including Facebook | Instagram | LinkedIn | TikTok; Understand audience targeting, retargeting, lookalike/custom audiences, campaign objectives, lead-generation campaigns, creative testing, copy testing, budget optimization, cost-per-lead analysis, conversion tracking.
Landing pages & conversion optimization concepts including WordPress, landing-page development, conversion-rate optimization, forms and lead flows, call tracking, A/B testing, Google Analytics, Google Tag Manager, conversion tracking, basic HTML/CSS.

Preferred

Google Ads certification is strongly preferred.
Experience with HubSpot or similar CRM platforms is a plus.
Experience with Adobe Photoshop, Illustrator, Premiere Pro and/or After Effects is highly desirable.
Strong copywriting ability is a major plus.

Benefits

- Health insurance
- Paid time off
- Flexible scheduling

PRIMEDIA Network, Inc.

PRIMEDIA Network, Inc. (www.primedianetwork.com) and is a National TV Media Network with pre-negotiated, discounted ad spot rates on 1000 plus local network TV stations including ABC, NBC, CBS, FOX CW stations in 168 markets nationwide. PRIMEDIA also has access to 2000 Local Radio Stations, 100 Plus National Cable Stations, 100 National Newspapers, OTT and 1000’s of Billboards across the country -- all with pre-negotiated discounted ad spot rates.

Founded in 1990

Rolling Meadows, Illinois, USA

28 employees (9 in marketing)

www.primedianetwork.com