Responsibilities

• Website strategy and optimization: evaluate and improve website structure, messaging, service pages, landing pages, calls-to-action, forms, mobile experience, and conversion paths.
• Website content creation: write and update customer-focused website copy, project spotlights, case studies, service content, landing pages, leadership content, recruiting content, and campaign assets.
• SEO strategy: conduct keyword research, optimize on-page content and metadata, improve internal linking, strengthen local search visibility, monitor rankings, identify technical SEO issues, and build content around priority services and markets.
• PPC and paid media: plan, launch, manage, and optimize campaigns across platforms such as Google Ads, Microsoft Ads, LinkedIn, Meta, retargeting, display, and other relevant B2B channels.
• Paid campaign optimization: manage keywords, audiences, bids, budgets, negative keywords, ad copy, landing pages, conversion tracking, A/B tests, and performance improvements.
• Social media: develop a consistent strategy and content calendar across relevant channels; create content around projects, employees, safety, culture, recruiting, customer value, and company milestones.
• Web-based media and digital presence: manage online listings, Google Business Profiles, industry directories, digital reputation, review-generation initiatives, and brand consistency across platforms.
• Lead generation and conversion: improve lead capture, source tracking, routing, marketing-to-sales visibility, and conversion performance.
• Sales enablement: create capability statements, service brochures, proposal materials, presentations, case studies, project portfolios, email campaigns, and customer-facing digital assets.
• Analytics and reporting: build dashboards and recurring reports that explain performance, trends, ROI, and recommended next actions to leadership.

Requirements

• 5+ years of progressive experience in digital marketing, demand generation, marketing operations, growth marketing, or a related discipline.
• Demonstrated experience managing or optimizing company websites and digital conversion paths.
• Strong working knowledge of SEO, keyword strategy, on-page optimization, local search, and organic content development.
• Hands-on experience managing PPC or paid digital campaigns and using performance data to optimize results.
• Experience with Google Analytics 4, Google Search Console, Google Ads, and/or comparable analytics and advertising platforms.
• Strong writing, editing, and content-development skills with the ability to translate technical services into clear customer-facing messaging.
• Experience developing social media strategy and creating content for multiple channels.
• Ability to build dashboards, analyze marketing performance, identify trends, and communicate findings to executive leadership.
• Experience with CRM, marketing automation, CMS, design, or reporting platforms such as HubSpot, WordPress, Canva, Adobe, Looker Studio, SEMrush, Ahrefs, Moz, or similar tools is a plus.
• Strong project management, organizational, analytical, and cross-functional collaboration skills.

Preferred

• Experience marketing technical, operational, or B2B services is highly valued, including work within:
• Electrical contracting, construction, infrastructure, engineering, facilities services, manufacturing, skilled trades, government contracting, or other B2B service organizations.
• Organizations where marketing supports both brand visibility and direct sales/business-development growth.
• Companies where the marketer has helped build or improve the marketing function, rather than only maintaining established campaigns.