Responsibilities

• Own the Clumio digital presence across commvault.com, including strategy, content, and conversion performance.
• Develop and execute persona-driven content strategies for cloud decision-makers, architects, DevOps teams, and developers.
• Translate product positioning into technically credible web experiences that resonate with cloud-native audiences.
• Define and track KPIs tied to traffic, engagement, conversion, and pipeline contribution.
• Build targeted digital journeys for cloud buyers and technical evaluators across the full decision cycle.
• Develop and optimize solution pages, integration narratives, architecture use cases, and developer entry points.
• Ensure Clumio messaging reflects real-world cloud architectures and earns technical credibility with hands-on practitioners.
• Partner with Product Marketing to stay ahead of evolving Clumio capabilities and ensure the web experience reflects them.
• Drive organic visibility for cloud backup, data protection, and cloud-native resilience topics.
• Align content with search intent while maintaining technical credibility for evaluators.

Requirements

• Senior-level experience in digital marketing, digital strategy, or a related field.
• Strong experience owning digital experiences, content strategy, and conversion performance.
• Experience developing persona-driven digital journeys for technical or B2B audiences.
• Strong understanding of SEO, search intent, and organic visibility.
• Experience with AEO and/or GEO strategies and emerging AI-powered search and answer engines.
• Ability to translate technical product positioning into credible digital content and experiences.
• Understanding of cloud-native technologies, architectures, and technical audiences.
• Experience defining and tracking KPIs related to traffic, engagement, conversion, and pipeline.
• Experience with landing-page optimization and A/B or multivariate testing.
• Strong analytical and performance-marketing mindset.

Preferred

• Experience marketing cloud backup, data protection, cyber resilience, or related enterprise technology solutions.
• Experience engaging cloud buyers, architects, DevOps practitioners, and developers.
• Experience with AWS Marketplace, Azure Marketplace, and/or Google Cloud Marketplace.
• Experience developing marketplace-aligned digital campaigns.
• Experience with technical content, architecture use cases, integrations, and developer-focused web experiences.
• Experience optimizing content and structured data for AI-generated answers and LLM visibility.
• Experience with trial, demo, and conversion-focused digital journeys.
• Experience using analytics and behavioral data to guide digital optimization.