Responsibilities

• Manage and optimize Quinn’s website experience, functionality, usability, and conversion performance.
• Identify and recommend improvements to navigation, page structure, mobile experience, forms, calls to action, landing pages, and customer journeys.
• Manage website enhancement projects with external development partners from requirements through launch.
• Conduct ongoing quality assurance to ensure website accuracy, functionality, and consistency.
• Monitor website performance and proactively recommend improvements.
• Execute and optimize organic search initiatives across traditional search, local search, answer engines, and emerging AI-driven discovery platforms.
• Use tools such as SEMrush, Google Search Console, GA4, and related platforms to identify performance trends, technical issues, and opportunities.
• Recommend and implement on-page and technical SEO improvements.
• Support GEO and AEO initiatives in alignment with broader marketing priorities.
• Optimize metadata, internal linking, indexing, redirects, schema opportunities, and other technical search elements.

Requirements

• Bachelor’s degree in Digital Marketing, Communications, Business, or a related field; and 5 years of digital marketing experience with responsibility for website management, SEO, digital experience, or related functions. Equivalent combination of education and experience will be considered.
• Demonstrated experience managing and optimizing business websites.
• Strong working knowledge of SEO, technical SEO, local search, and content optimization.
• Experience developing website and content recommendations based on performance and customer needs.
• Experience working with web development, SEO, or digital agencies.
• Strong understanding of user experience, landing pages, customer journeys, and conversion principles.
• Experience with web analytics and digital measurement tools.
• Ability to develop clear briefs and direct digital or web content development.
• Strong analytical, organizational, problem-solving, project management, and communication skills.
• Ability to work independently and manage multiple priorities.

Preferred

• Preferred skills for this role include: - Experience with WordPress or comparable content management systems.
• - Experience with SEMrush or similar SEO platforms.
• - Experience with Google Analytics 4, Google Search Console, and Google Tag Manager.
• - Experience with HubSpot Marketing Hub or comparable marketing automation platforms.
• - Experience managing Google Business Profiles or enterprise local listing platforms.
• - Familiarity with call-tracking and lead-routing technology.
• - Experience with conversion-rate optimization or A/B testing.
• - Familiarity with schema markup, indexing, redirects, and page-performance fundamentals.
• - Understanding of GEO, AEO, generative AI search, and emerging search behavior.
• - Experience in a multi-location, dealer, distribution, construction, industrial, automotive, or equipment-related business.