Responsibilities

• *Manage Google Business Profile, formerly Google My Business/GMB.* Keep our business information, services, photos, and updates accurate and current. Coordinate customer review requests and professional responses to reviews.
• *Improve local search visibility.* Identify opportunities to improve our website’s service pages, local business listings, and contact forms. Coordinate website changes with our website provider as needed.
• *Manage Facebook, Instagram, and TikTok.* Build a practical content calendar and publish project highlights, before-and-after transformations, educational content, testimonials, and short videos.
• *Create content from our actual projects.* Coordinate with the team to collect photos and footage, visit local project sites when needed, and edit content using tools such as Canva, CapCut, or similar software.
• *Run lead-generation campaigns.* Develop and manage approved campaigns, particularly Facebook and Instagram ads. Test messaging, creative, audiences, and offers while monitoring spending and lead quality.
• *Help convert inquiries into appointments.* Monitor marketing inquiries during scheduled working hours, record leads, and coordinate promptly with the office team for follow-up and estimate scheduling.
• *Track results.* Maintain a simple lead tracker or CRM showing the source, project type, qualification status, and appointment outcome of each inquiry. Provide a weekly report on qualified leads, booked estimates, advertising costs, and recommended improvements.
• *Recommend marketing priorities.* Identify the channels and activities producing suitable renovation opportunities and recommend where to focus our time and budget.

Requirements

• Previous experience in construction, remodeling, general contracting, or a construction trade, with an understanding of how customers select contractors.
• At least two years of hands-on digital marketing experience, including measurable lead-generation results.
• Experience managing Google Business Profile and improving local online visibility.
• Business marketing experience with Facebook, Instagram, and TikTok.
• Experience managing paid lead-generation campaigns and tracking results beyond views and follower counts.
• Strong writing, communication, organization, and basic photo/video editing skills.
• The ability to work independently, prioritize tasks, and explain results clearly.
• Availability to work in our Las Vegas office for the first two months and attend scheduled office or project-site visits afterward.

Preferred

• Google Ads and Google Local Services Ads.
• Website updates, landing pages, Google Analytics, and conversion tracking.
• Marketing commercial renovation services to business owners and property managers.
• AI tools for content planning, editing, research, reporting, or marketing automation. AI knowledge is a plus.
• Familiarity with the Las Vegas construction market.