Responsibilities

• Develop and execute integrated demand generation campaigns and programs end to end to drive qualified pipeline against Osano's revenue goals.
• Build multi-channel programs across email, paid media, content syndication, sponsorships, webinars and events, content, organic channels, and account-based marketing.
• Own Osano's in-house paid media program across core and emerging channels like Google/Bing search, LinkedIn, YouTube, Reddit, and ChatGPT
• Partner closely with Sales to ensure campaigns align with target accounts, pipeline priorities, and the needs of the go-to-market organization.
• Collaborate with Product Marketing and Content to develop compelling campaign messaging, offers, and assets for key audiences and stages of the buyer journey.
• Work with Revenue Operations to ensure campaigns, lead flows, attribution, and reporting are set up accurately within our marketing and CRM systems.
• Monitor campaign performance and pipeline contribution, using data to identify what's working, what isn't, and where we should invest next.
• Analyze funnel performance across lead generation, conversion, pipeline creation, and revenue to identify opportunities for improvement.
• Develop audience segments and targeted programs based on industry, persona, account characteristics, intent, and buyer behavior.
• Test and optimize messaging, channels, creative, audiences, and conversion paths to continually improve campaign performance.

Requirements

• 5+ years of experience in demand generation, growth marketing, integrated marketing, or a related B2B marketing role, preferably within SaaS or technology.
• Demonstrated experience building and executing integrated campaigns that contribute to pipeline and revenue.
• Strong understanding of the B2B buyer journey and how marketing programs influence prospects from initial awareness through opportunity creation.
• Experience working across multiple demand generation channels, including email, paid media, content, webinars/events, and ABM.
• Hands-on experience running paid search and LinkedIn campaigns in the platforms yourself, not through an agency, with a track record of scaling spend efficiently.
• Strong analytical skills with the ability to interpret campaign and funnel data and turn insights into action.
• Experience with marketing automation and CRM platforms such as HubSpot and Salesforce.
• Familiarity with campaign attribution, funnel metrics, lead management, and pipeline reporting.
• Comfortable owning projects independently and moving between strategy and hands-on execution.
• Strong project management skills with the ability to manage multiple campaigns, stakeholders, deadlines, and priorities at once.

Benefits

• Competitive compensation + ownership interest for an early stake in our success!
• Unlimited paid time off with a requirement to take at least two weeks off per year.
• We're continuously a Best Place for Working Parents and offer paid parental leave for all new parents + believe that family, however you define it, comes first.
• Osano sponsors individual premiums for base plans at 100% and dependent premiums at 50% for Medical, Dental, and Vision Insurance via Aetna.
• A fully, permanently remote company so you can work from anywhere in the U.S.
• Receive a MacBook + $600 to craft your home workspace
• Annual company trip designed to foster connection, creativity, and fun together!
• Mental health benefits with free memberships to mindfulness + talk therapy services