Responsibilities

• Own Loci's positioning, story, and marketing execution. Translate a technical product into clear, credible reasons to try it. You will move between customer research, writing, creative work, launches, and distribution.
• Identify priority audiences and use cases through customer conversations, market research, and competitive analysis.
• Build clear positioning and messaging for private, on-device AI, grounded in what the product actually delivers.
• Write and improve website copy, app-store messaging, product explainers, launch campaigns, and sales or partnership materials as needed.
• Develop a practical content and distribution plan across search, social, creators, communities, and relevant media.
• Coordinate launches with engineering, Growth, and the Social Media Account Manager.
• Measure qualified interest, message effectiveness, and contribution to activation; use findings to improve the work.
• Early priorities: Sharpen the audience and positioning, establish a consistent message across key surfaces, and deliver a focused campaign with a clear learning goal and measurable results.
• Bring writing or campaign samples and explain the audience, your contribution, and the outcome.

Requirements

• Exceptional writing, editing, storytelling, and the ability to explain technical concepts in everyday language.
• Evidence of building awareness and demand for an early product through work you personally delivered.
• Strong customer research, product marketing, creative judgment, and distribution instincts.
• The ability to produce useful assets yourself and manage outside contributors when needed.
• Comfort with analytics and small experiments without overstating what the data proves.
• Ownership, focus, adaptability, and the judgment to make ambitious claims only when the product supports them.