Responsibilities

• Build and maintain marketing calendars for the five businesses, coordinating deadlines, content, and campaign launches.
• Create and send email campaigns, including copy, graphics, audience lists, and performance reports.
• Plan, set up, and manage print, paid social, and pay-per-click advertising campaigns, including Google Ads.
• Coordinate ad creative, copy, targeting, budgets and schedules with each business’s sales team.
• Monitor campaign performance, report results, and adjust campaigns to improve leads, sales and return on advertising spend.
• Write and update website copy, product content, newsletters, social posts, and sales materials.
• Design brochures, catalogs, presentations, trade show materials, digital ads, and other marketing assets within each brand’s guidelines.
• Make routine website updates, such as adding content, images, product information, and links.
• Plan and publish social media content appropriate to each business and its customers.
• Coordinate trade show materials, booth needs, promotional items, and related logistics.

Requirements

• A four-year degree in Marketing, Communication or Graphic Design or a related field, or four years of relevant experience.
• Strong writing and graphic design skills, including layout, typography, image editing, and creating materials for both print and digital use.
• Experience building and managing email campaigns and business social media accounts.
• Proficiency with Adobe Creative Cloud, Microsoft Office, and Mailchimp or a comparable email platform.
• Hands-on experience setting up and managing Google Ads and paid social campaigns, including audience targeting, budgets, and performance reporting.
• Experience coordinating print advertising, including creative development, specifications, deadlines, and placement.
• Hands-on experience updating websites in WordPress and working with e-commerce platforms, including publishing content, images, and links.
• Working knowledge of HTML and CSS for routine website and email updates.
• Experience shooting product and special event photography with a DSLR camera, editing images, and producing short-form video.
• Strong organization skills and the ability to manage projects independently across multiple brands and deadlines.

Preferred

• Experience marketing products to business customers, particularly in manufacturing, construction, distribution, or the building trades.
• Google Ads certification.
• Experience with conversion tracking using Google Analytics 4 and Google Tag Manager.
• Familiarity with SEO and optimizing content for search engines and AI-powered search results.
• Experience coordinating trade shows, from booth materials and logistics to follow-up campaigns.
• Experience creating sales materials for distributors, dealers, or other channel partners.
• Experience with Shopify and Klaviyo.
• Amazon Seller Central experience.

Benefits

• Medical, dental, vision, short-term and long-term disability plans, 401(k), paid holidays, and vacation.
• Travel to expos, events, and other facilities.