Manager, Experiential Marketing - Showrooms and Displays

Berlin, CT (Unknown)

Salary Not AvailableManager7+ years exp

Posted 2 months ago

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Job Summary

Own the strategy and delivery of experiential showrooms and mobile fleets, focusing on end-to-end project execution, cross-functional alignment, and measurable ROI across live experiences.

  • Experience Programs: Define strategy, roadmaps, and governance for the Showroom and Mobile Innovation Fleet.
  • Operations & Enablement: Manage budgets, timelines, vendors, and cross-team coordination to ensure on-brand, high-impact experiences.

Job Description

Responsibilities

  • Showroom & Mobile Fleet Strategy and Execution: Own strategy, priorities, and execution roadmaps for the Innovation Showroom and Mobile Innovation Fleet.
  • Lead end-to-end project management of builds, refreshes, and updates from concept through launch.
  • Manage budgets, timelines, approvals, vendors, and cross-functional dependencies.
  • Ensure experiences remain current, functional, and aligned with brand and business objectives.
  • Partner with solution teams, subject matter experts, and creative resources to deliver effective storytelling and demonstrations.
  • Support mobile fleet tours, kickoffs, planning meetings, and post-tour recaps.
  • Customer Display Programs: Manage customer-facing display programs across distributor, customer, and partner locations.
  • Oversee design, production, installation, maintenance, refreshes, and removals.
  • Partner with Sales, Product, Channel, and Operations teams to evaluate requests and prioritize work.
  • Manage vendor relationships, logistics, quality, and brand consistency.

Requirements

  • Bachelor’s degree (preference for specialization in related curricula such as: Marketing, Communications, Business, or similar), or have work experience commensurate with, minimum high school/GED diploma.
  • Minimum 5 – 7 years of in experiential marketing, showrooms, events, tradeshows, or overall marketing project management.
  • Proven success managing complex, cross-functional projects.
  • Strong communication, stakeholder management, and executive presence.
  • Proficiency with Microsoft Office tools (PowerPoint, Excel, Word).
  • Proficiency with Adobe Creative Suite (collaboration and review).
  • Proficiency with Salesforce or other CRM for lead management and reporting.
  • Experience with mobile tours, fleet marketing, or large-scale experiential platforms preferred.
  • Experience working in matrixed and/or global organizations preferred.
  • Must be willing to travel (up to 30%).

Preferred

  • Marketing Cloud experience a plus.
  • Experience with mobile tours, fleet marketing, or large-scale experiential platforms preferred.
  • Experience working in matrixed and/or global organizations preferred.
  • Experience in B2B, building products, security, access control, or technology-driven industries preferred.

Benefits

  • ASSA ABLOY offers a competitive compensation and benefits package, including bonus, a 401(k) plan, education assistance, and an environment that reflects our commitment to our employees.
ASSA ABLOY Group logo

ASSA ABLOY Group

3.7 Glassdoor

Let’s create a safer and more open world – together!ASSA ABLOY is the global leader in access solutions with sales of SEK 150 billion and 63,000 employees. The Group has operations in over 70 countries and sales worldwide. ASSA ABLOY’s innovations enable safe, secure and convenient access to physical and digital places. Every day, we help billions of people experience a more open world. We have a feeling of discovery and urge to innovate by working together and telling it like it is, enabling us to be always growing, never boring and leading right. Do you want to be encouraged to act, have responsibilities to grow with and opportunities to explore? Join us!

Founded in 1994
Härjedalens kommun, Jämtland County, Sweden
12K employees (784 in marketing)
67% recommend to a friend
84% CEO approval

Traffic Signals

Monthly Visitors
436.9K
Traffic Source Mix
Search
56.1%
Direct
35.8%
Referral
5.8%
Social
1%
Paid
1.2%

Headcount Trend

Current headcount: ~12.3K

Marketing Team

Marketing Team Size
598 (5% of company)
Median Career Experience
11 years
Median Tenure
4 years
Marketing Roles Posted (Last 30 Days)
2

Funding

Total Funding
$11.3K
Last Raise
$11.3K
Grant, 5 years ago

Funding History

  • Oct 2020
    Grant • $11.3K

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