Responsibilities

• Own the virtual event program
• Own the virtual DEMOFEST and RevAMP end to end — strategy, theme, speaker recruitment, promotion, production, and post-event analysis — and grow registration, attendance, and engagement year over year.
• Rebuild our webinar program from the ground up: set the content strategy, build the calendar, own execution, and hold the program to pipeline and engagement targets rather than volume.
• Define what success looks like for each program before it launches, then report results against it to marketing leadership and the broader GTM team.
• Build and run the regional field event strategy across the U.S. and Europe — first-party dinners, roadshows, and customer gatherings.
• Own the external and sponsored event portfolio: evaluate opportunities, negotiate packages, set the bar for what we say yes to, and cut what isn't returning.
• Drive pre-event, on-site, and post-event demand motions with Demand Generation and Sales Development so every event has a pipeline plan behind it, not just a presence.
• Support the in-person DEMOFEST experiences, partnering with the Sr. Manager, Field Marketing on planning and on-site execution.
• Own the event marketing budget: forecast it, spend it deliberately, and defend the allocation with results.
• Manage vendors, agencies, and contractors — set the scope, hold them to it, and keep quality high as the program scales.

Requirements

• 4+ years in event, field, or integrated marketing in a B2B SaaS environment, with clear ownership of a program's results — not just its execution.
• Proven experience running both virtual and in-person events, including at least one large-format or flagship program you owned end to end.
• Comfortable owning a number. You can connect event activity to pipeline, explain what worked, and make the call to kill what didn't.
• Budget ownership experience, including vendor negotiation and managing spend across a multi-event calendar.
• Exceptional project management. You'll run several events in parallel, at different stages, with minimal oversight.
• Strong writer. You can produce the promotional copy, session abstracts, and speaker communications yourself rather than routing everything elsewhere.
• Confident with people — equally comfortable in front of executives, speakers, vendors, and a room full of attendees.
• Fluency with the marketing stack (marketing automation, CRM, webinar and virtual event platforms). HubSpot experience is a plus.
• Bachelor's degree in marketing, communications, or a related field, or equivalent practical experience.
• Ability to travel up to 30%.

Preferred

• HubSpot experience is a plus.

Benefits

• Health & Wellness: Benefit from a generous employer contribution towards health insurance, with a variety of plans that include dental and vision coverage. Enjoy employer contributions to your HSA, and take advantage of HSA/FSA programs to maximize your tax savings.
• Retirement Ready: Secure your future with our 401(k) plan featuring company-matching contributions.
• Family First: We offer paid parental leave, so you can prioritize what matters most—your family.
• Work-Life Balance: Enjoy unlimited PTO and 12 company holidays to recharge and refresh. Celebrate your birthday with a day off, and enjoy Flex Fridays, where every third Friday of the month is yours to unwind.
• Flexible Work Options: Work in a flexible, remote environment that suits your lifestyle, with a top-tier WFH setup provided when you join.
• Grow with Us: Participate in our professional development program to expand your skills and advance your career.
• Give Back: Make a difference in your community with two paid volunteer days each year at a charity of your choice.