Responsibilities

• The floor: Work Rec’s booth at every show that matters, opening conversations with prospects, reading who’s a real buyer and who’s collecting pens, and spending your time on the ones worth spending it on.
• The demo: Give the product demo yourself, to directors and operators who do this for a living. You’ll know Rec well enough to answer a skeptic’s questions without phoning a friend, and honest enough to say when something isn’t built yet.
• A pipeline number: Own event-sourced pipeline as your primary metric, with qualified meetings booked as the leading indicator and cost per qualified meeting as the efficiency check.
• Pre-event account targeting: Work with Sales to pick the accounts worth chasing at each show, get meetings on the calendar before the doors open, and make sure reps arrive knowing exactly who they’re looking for.
• Post-event follow-through: Own what happens in the seventy two hours after a show, including your own follow-up, clean handoffs to reps, and then an honest read sixty to ninety days later on what the event actually produced.
• Rec Forward: Be a face in the room at Rec’s own regional workshops for recreation departments, helping shape the invite list, working the attendees, and turning a good afternoon into real conversations.
• The field feedback loop: You’ll hear more unfiltered buyer language in one season than anyone else at Rec, so get it back to Product Marketing, Sales, and Product, in writing, while it’s still fresh.
• You’ll also learn two very different circuits. Municipal Parks and Recreation buyers move through procurement, budget calendars, and council or board approval, and they build credibility in person over several years. Private operators (racquet and sports facilities, public private partnerships, membership clubs) decide in weeks and show up at completely different events.
• This role reports to Rec’s Head of Growth Marketing. It’s a hands-on individual contributor role with no direct reports.

Requirements

• 2 to 5 years in field marketing, event marketing, or a BDR/AE seat where you spent real time working booths. We care more about what you’ve personally executed than the size of the program you sat next to.
• You can learn a product deeply and you want to, because you’ll be demoing Rec to people who run recreation departments for a living and shallow will show. If your instinct is “I’d need to loop in a solutions engineer,” this will be uncomfortable.
• You’re comfortable opening a conversation with a prospect and qualifying them without it feeling like an interrogation.
• You know the difference between a busy show day and a good one, and you can explain what you changed the second time you worked the same conference.
• You’ve been measured on pipeline or meetings rather than attendance and lead counts, and you prefer it that way.
• You work well unsupervised. In season you’ll be on the road most weeks, deciding for yourself how to spend a Tuesday afternoon on a slow floor.
• You travel well. This role is on the road roughly 40% to 50% during conference season in the spring and fall, lighter in between, and some of it lands on weekends.
• You actually like these people. The best field marketers in this industry are the ones who stay for the after-party and remember somebody’s assistant director by name a year later.
• Bonus: vertical SaaS, public sector or procurement-driven sales, existing relationships in the parks and recreation association world, or experience displacing entrenched legacy software.

Preferred

• Be Relentless. Move fast. Own it. Ship real value early and often.
• Win Together. Speak up, go beyond the boundaries of your role. That’s how we win.
• Take Pride. Treat this like it’s yours, because it is.
• Bonus: vertical SaaS, public sector or procurement-driven sales, existing relationships in the parks and recreation association world, or experience displacing entrenched legacy software.

Benefits

• Benefits: Flexible PTO, top-tier health/dental/vision, and a 401(k) plan to support your future.