Associate Field Marketing Manager - CPT

USA (Remote)

$87K/yr – $173K/yrMid Level4+ years expFull time

Posted 1 day ago

Job Summary

Own and execute regional marketing programs that drive therapy adoption and commercial growth, lead cross-functional initiatives and education efforts, and translate customer and market insights into actionable strategies.

  • Lead regional marketing plans and programs
  • Collaborate with Sales, Training, Regulatory, and HE&R to enable commercialization

Job Description

Responsibilities

  • Develop and execute strategic marketing plans that drive revenue growth, market expansion, and therapy adoption.
  • Serve as the voice of the field, providing customer, market, and competitive insights to shape marketing strategies and product launches.
  • Lead targeted campaigns and ensure consistent therapy messaging and product positioning.
  • Partner cross-functionally to support commercial growth initiatives and launch execution.
  • Lead patient and provider education initiatives focused on Spinal Cord Stimulation (SCS) and Dorsal Root Ganglion (DRG) therapies through webinars, advocacy partnerships, and educational programs.
  • Build relationships with key opinion leaders (KOLs), strategic accounts, and healthcare stakeholders to advance therapy awareness and adoption.
  • Support speaker programs, customer events, case reviews, and regional marketing activities in partnership with sales leadership.
  • Participate in regional and national sales and marketing meetings.
  • Equip sales teams with tools, resources, and training to effectively communicate therapy value and support customer engagement.
  • Partner with Training & Education to strengthen commercial competencies and professional development.

Requirements

  • Bachelor's degree in Business, Marketing, Healthcare Administration, Life Sciences, Engineering, Neuroscience, or a related field.
  • Four or more years of experience in healthcare, life sciences, medical technology, or a related industry.

Preferred

  • Experience in sales, marketing, clinical support, training, market development, or other customer-facing commercial roles, preferably in chronic pain neuromodulation.
  • Knowledge of SCS and other chronic pain therapies.
  • Experience supporting medical devices or healthcare technologies.
  • Strong project management, communication, and cross-functional collaboration skills.
  • Proficiency with Salesforce, Power BI, Excel, PowerPoint, AcuityMD, or similar business tools.
  • Self-motivated, customer-focused, and able to manage multiple priorities in a matrixed environment.

Benefits

  • Career development with an international company where you can grow the career you dream of.
  • Employees can qualify for free medical coverage in our Health Investment Plan (HIP) PPO medical plan in the next calendar year.
  • An excellent retirement savings plan with a high employer contribution
  • Tuition reimbursement, the Freedom 2 Save student debt program, and FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree.
  • A company recognized as a great place to work in dozens of countries worldwide and named one of the most admired companies in the world by Fortune.
  • A company that is recognized as one of the best big companies to work for as well as the best place to work for diversity, working mothers, female executives, and scientists.
Abbott logo

Abbott

3.8 Glassdoor

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritional and branded generic medicines. Our 114,000 colleagues serve people in more than 160 countries. Connect with us at www.abbott.com, on Facebook at www.facebook.com/Abbott and www.facebook.com/AbbottCareers, on Instagram @AbbottGlobal, and on X @AbbottNews.We invite you to explore opportunities at Abbott, to see if your talents and career aspirations may fit with our openings. An equal opportunity employer, Abbott welcomes and encourages diversity in our workforce.Terms of Use: https://www.abbott.com/social-media-terms-of-use.htm

Founded in 1940
North Chicago, Illinois, USA
161K employees (6,303 in marketing)
71% recommend to a friend
81% CEO approval

Salaries

Posted range

$87K/yr – $173K/yr

Taken straight from the job posting.

See all Abbott salaries

Funding

Total Funding
$20B
Last Raise
$20B
Post IPO Debt, 7 days ago

Funding History

  • Mar 2026
    Post IPO Debt • $20B
  • Mar 2011
    Post IPO Debt • $100K
  • Mar 2009
    Post IPO Debt • $6.7M

Traffic Signals

Monthly Visitors
1.1M
Monthly Google Ads Budget
$98.1K
Traffic Source Mix
Search
41.6%
Direct
41.4%
Referral
14%
Social
0.9%
Paid
2.1%

Headcount Trend

Current headcount: ~160.9K

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