Responsibilities

• Own the overall performance of the e-commerce business, including revenue, conversion rate, average order value, and customer engagement
• Develop and execute e-commerce strategies aligned with brand, marketing, and retail objectives
• Analyze sales trends, customer behavior, and performance metrics to inform merchandising and promotional decisions
• Identify opportunities to optimize the online shopping experience and drive incremental revenue
• Manage day-to-day operations of the e-commerce platform, including product setup, pricing, promotions, and content updates
• Partner with IT and third-party vendors to support platform enhancements, integrations, and issue resolution
• Ensure site functionality, uptime, performance, and mobile optimization
• Oversee product launches, seasonal refreshes, and limited-edition drops
• Lead digital merchandising strategy, including product assortment, categorization, and on-site presentation
• Partner with Creative and Marketing teams to ensure compelling product imagery, descriptions, and storytelling

Requirements

• Bachelor’s degree in Business, Marketing, E-Commerce, Digital Media, or a related field
• 5+ years of experience in e-commerce, digital merchandising, or online retail management
• Experience managing an e-commerce platform in a consumer-facing, brand-driven environment
• Strong understanding of e-commerce platforms, digital merchandising, and online consumer behavior
• Data-driven mindset with experience using analytics tools to inform decisions
• Knowledge of inventory management, fulfillment workflows, and customer service operations
• Excellent project management and organizational skills
• Strong written and verbal communication skills
• Able to manage multiple priorities in a fast-paced, deadline-driven environment
• Able to collaborate effectively across creative, technical, and operational teams

Preferred

• Experience in sports, entertainment, retail, or lifestyle brands strongly preferred