Responsibilities

• Develops analytics strategies and comprehensive measurement plans aligned with client business and marketing objectives
• Sets up, configures and maintains Google Analytics 4, Adobe Customer Journey Analytics, Piwik PRO and related analytics platforms
• Configures custom events, conversions, goals, dimensions, audiences and other platform settings
• Implements and maintains tag management solutions, including Google Tag Manager and Adobe Launch
• Defines dataLayer requirements and front-end tracking approaches in partnership with Web Development teams
• Conducts analytics audits, quality assurance reviews and troubleshooting to ensure clean, consistent data collection
• Documents implementation specifications, governance standards, platform configurations and ongoing maintenance needs
• Designs dashboard concepts and visualization requirements that reflect client strategies, KPIs and decision-making needs
• Builds and maintain s dashboards, recurring reports and performance scorecards using Looker Studio, GA4, Tableau, Adobe Workspace or other BI tools
• Evaluates digital, media and campaign performance, identifies trends and delivers actionable optimization recommendations in partnership with paid, owned, earned and web partners

Requirements

• 3-5+ years of experience in digital or web analytics, preferably in an agency or consultancy environment.
• Holds Google Analytics, Adobe Analytics Business Practitioner, Adobe Analytics Architect or comparable certifications
• Hands-on experience with GA4 and Google Tag Manager, plus Adobe Customer Journey Analytics and Piwik PRO or similar platforms.
• Experience with Looker Studio, Tableau, Power BI, Adobe Workspace or comparable business intelligence tools
• Experience with conversion rate optimization, UX analytics tools such as Hotjar or VWO, and A/B testing platforms or strategy

Preferred

• Demonstrated expertise in web analytics platforms, tagging frameworks and measurement strategy.
• Ability to translate complex data into clear stories and actionable recommendations.
• Proficiency in designing dashboards and reports around meaningful business and marketing KPIs.
• Confidence leading client discussions and presenting to non-technical stakeholders.
• Demonstrated understanding of consent management, cookie practices, data governance and privacy requirements.
• Skill in diagnosing data discrepancies and improving the quality of analytics implementations.
• Demonstrated ability to collaborate across marketing, strategy, client partnership and web development disciplines.
• Organization, attention to detail and initiative while managing multiple client accounts.

Benefits

• healthcare coverage, ESOP retirement plan, 401k matching, Health & Wellness stipends and a broad range of other benefits.