Manager, Digital Strategy, North America

Los Angeles, CA

$49K/yr – $75K/yrManagerFull time

Posted 4 weeks ago

Job Summary

Owns digital partnerships and strategy for VMG roster and catalog, and guides artists and labels on digital marketing across cross‑platform campaigns.

  • Own digital partnerships and strategy for VMG roster and catalog.
  • Advise VMG artists and labels on overall digital marketing strategy and cross-platform campaigns.

Job Description

Responsibilities

  • Responsibilities include liaising with social media, metaverse, gaming and new digital business platforms to collaborate on partnership opportunities for VMG’s roster and catalog.
  • Additionally, the Manager will advise VMG artist and label partners on overall digital marketing strategy.

Requirements

  • Passion for music focused social media, short form video and content marketing.
  • Affinity and cultural fluency in video game and metaverse industries.
  • Proficiency in Adobe Creative Cloud program suite (with focus on After Effects, Photoshop, Premiere Pro, Illustrator, InDesign)
  • Proficiency in Microsoft Office (Word, Excel, Powerpoint, etc) and/or Apple iWork (Numbers, Keynote, Pages, etc) program suites
  • Experience with audience and social media music analysis platforms: Chartmetric, Co:brand, MelodyIQ, Trendpop, YouTube Studio, Meta Business Suite, etc.
  • Must thrive in a team environment but be able to take initiative and work independently.
  • Strong analytical skills with ability to create case-studies and campaign reporting decks.
  • Degree in relevant field, and/or equivalent career experience
  • Music industry or artist relations experience

Benefits

  • Comprehensive medical, dental, and vision coverage
  • Including 100% coverage for out-patient in-network mental health services
  • Fertility coverage for eligible medical plan participants
  • Wellbeing reimbursements for fitness classes, spa treatments, meal services, travel, and so much more (up to $720/year)
  • Student Loan Repayment Assistance and Tuition Reimbursement
  • 401(k) with 100% immediate vesting on the first 5% of your contributions, plus an additional UMG contribution
  • A variety of ways to prioritize much-needed time away from work including:
  • Flexible Paid Time Off (PTO) for exempt employees
  • 3-weeks PTO for non-exempt employees
  • 2-weeks paid Winter Break

Universal Music Group

Universal Music Group (UMG) is the world leader in music-based entertainment, with a broad array of businesses engaged in recorded music, music publishing, merchandising and audiovisual content in more than 60 countries. Featuring the most comprehensive catalog of recordings and songs across every musical genre, UMG identifies and develops artists and produces and distributes the most critically acclaimed and commercially successful music in the world. Committed to artistry, innovation and entrepreneurship, UMG fosters the development of services, platforms and business models in order to broaden artistic and commercial opportunities for our artists and create new experiences for fans. Universal Music Group's labels include A&M Records, Astralwerks, Blue Note Records, Capitol Christian Music Group, Capitol Records, Capitol Records Nashville, Caroline, Decca, Def Jam Recordings, Deutsche Grammophon, Disa, Emarcy, EMI Records Nashville, Fonovisa, Geffen Records, Harvest, Interscope Records, Island Records, Machete Music, MCA Nashville, Mercury Nashville, Mercury Records, Motown Records, Polydor Records, Republic Records, Universal Music Latino, Verve Label Group, Virgin Records, Virgin EMI Records, as well as a multitude of record labels owned or distributed by its record company subsidiaries around the world. UMG's catalog is marketed through two distinct divisions, Universal Music Enterprises (in the U.S.) and Universal Strategic Marketing (outside the U.S.). UMG also includes Universal Music Publishing Group, one of the industry's premier music publishing operations worldwide and Bravado, the leading provider of consumer, lifestyle and branding services to recording artists and entertainment brands around the world. Universal Music Group is a Vivendi company. Find out more at: http://www.universalmusic.com.View our current career opportunities at: http://www.umusiccareers.com

Founded in 1934
Santa Monica, California, USA
19K employees (8,504 in marketing)

Salaries

Posted range

$49K/yr – $75K/yr

Taken straight from the job posting.

Marketing Strategy median pay in the United States

$128K/yr

Most pay falls between $96K and $170K. Based on 738 salaries.

See all Universal Music Group salaries

Manager, Digital Strategy, North America

Universal Music Group · Los Angeles, CA