Manager, Digital Strategist

Fort Worth, TX

Salary Not AvailableSenior Level5+ years expFull time

Posted 4 weeks ago

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Job Summary

Own end-to-end digital in a mission driven org, balancing website, social, campaigns, and crisis updates with data driven improvements.

  • Growth & Digital Campaigns: Own web, social, and paid programs to deliver measurable engagement and outcomes.
  • Content & Asset Management: Produce high quality digital content and maintain an organized asset library to support campaigns.
  • Measurement & Operations: Build dashboards, analyze platform data, standardize content creation and PM processes to drive faster, clearer decisions.

Job Description

Responsibilities

  • Develop and execute digital strategies that achieve TAFB’s mission and goals.
  • Plan, implement, and maintain TAFB’s website, ensuring accessibility, SEO, compliance, and strong user experience.
  • Lead social media strategy by developing content plans that drive engagement.
  • Execute high quality digital campaigns, including paid advertising.
  • Produce digital content including photography, video, and graphics using professional cameras and mobile devices, completed on time and within brand standards.
  • Monitor analytics across digital platforms, evaluate performance, and synthesize insights into improvements.
  • Research and implement emerging tools, trends, and technologies to keep TAFB innovative, relevant and effective.
  • Collaborate with vendors and contractors to ensure quality and cost-effectiveness.
  • Collaborate with the Marketing Director, Graphic Design Manager, and internal teams to ensure consistent campaign integration.
  • Support crisis communications by executing timely and accurate digital updates.

Requirements

  • Bachelor’s degree in communications, marketing, digital media, journalism, or related field; advanced degree preferred.
  • 5+ years of progressive experience in digital, website, and social media strategy.
  • Demonstrated success developing and executing digital campaigns that achieve measurable results.
  • Experience using project management platforms, with Monday.com preferred.
  • Proven ability to produce high-quality digital content (photography, video, graphics) using Adobe Creative Suite and professional cameras or mobile devices.
  • Design and produce advanced graphics, photography, and video using Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere Pro).
  • Build, code, and optimize websites in WordPress or similar platforms to improve UX, accessibility, SEO, and performance.
  • Track, analyze, and interpret data with Google Analytics, Google Ads, and SEO tools to measure and refine campaigns.
  • Plan, schedule, and evaluate content performance across social media platforms using analytics tools such as Sprout Social or Hootsuite.
  • Develop digital automations and boards in Monday.com (or similar software) to streamline workflows and manage assigned tasks effectively.
Tarrant Area Food Bank logo

Tarrant Area Food Bank

Our Vision: Communities where no one has to go hungry.Our Mission: Empowering our communities to alleviate hunger by providing food, education and resources.A central clearinghouse for donated food and groceries, Tarrant Area Food Bank (TAFB) receives fresh, frozen and nonperishable food donated by the food industry and the community. Dedicated volunteers help sort, inspect and repackage the food, which is then distributed to our network of 270 Partner Agencies serving hungry children, families and seniors in North Texas. The people who generously donate their time, funds and skills to TAFB help make the services we provide to the community possible.This institution is an equal opportunity provider.

Founded in 1981
Fort Worth, Texas, USA
100 employees (5 in marketing)