Manager, Digital Marketing

Boston, MA (On-site)

$77K/yr – $143K/yrManager3+ years expFull time

Posted 4 months ago

Job Summary

Own website governance and optimization for US markets, driving campaigns, UX improvements, and SEO alignment to boost engagement and conversions.

  • Responsibilities: Manage governance and campaign alignment to regional requirements and fund distributions.
  • User Journey: Lead UX audits with GAM Digital to optimize client journeys and reduce drop-offs.
  • Analytics & SEO: Monitor KPIs, report insights, and maintain on-page/technical SEO with data privacy compliance.

Job Description

Own website governance and optimization for US markets, driving campaigns, UX improvements, and SEO alignment to boost engagement and conversions.

  • Responsibilities: Manage governance and campaign alignment to regional requirements and fund distributions.
  • User Journey: Lead UX audits with GAM Digital to optimize client journeys and reduce drop-offs.
  • Analytics & SEO: Monitor KPIs, report insights, and maintain on-page/technical SEO with data privacy compliance.

Requirements

  • 3-5 years of experience in digital marketing
  • Strong project management and budget ROI focus
  • Hands-on website management and SEO
  • CMS experience (dotCMS preferable) and HTML
  • Advanced knowledge of Google Analytics
  • Knowledge of the LinkedIn ad platform

Preferred

  • Prior financial services experience
  • Excellent eye for detail and proofreading
  • Understanding of marketing regulatory/compliance frameworks

Benefits

  • A comprehensive Total Rewards Program including 401(k) with company match, health/dental/vision, life and disability insurance, and PTO
  • Leaders who support your development through coaching and growth opportunities
  • Chance to make a meaningful impact within a dynamic, collaborative team
  • Opportunity to tackle challenging work and build client relationships

Salaries

Posted range

$77K/yr – $143K/yr

Taken straight from the job posting.

The middle of this range ($110K) is 10% above the median base salary for Digital Marketing Manager roles in the United States ($100K).

Digital Marketing Manager median pay in the United States

$100K/yr

Most pay falls between $88K and $116K. Based on 91 salaries.

See all Royal Bank of Canada salaries

Manager, Digital Marketing

Royal Bank of Canada · Boston, MA · On-site