Manager, Digital Marketing Analytics

Responsibilities

• Lead Measurement Strategy: Oversee the development and execution of measurement and analysis plans for online and offline marketing campaigns.
• Deliver Actionable Insights: Ensure accurate tracking, insightful reporting, and impactful optimization recommendations.
• Lead and Mentor Analysts: Guide a talented team while fostering analytical excellence, collaboration, and continuous learning.
• Partner with Clients: Work closely with clients and planning teams to provide clear, strategic, data-driven recommendations that improve campaign performance.
• Drive Operational Excellence: Streamline processes, establish best practices, and promote data integrity, consistency, and reporting efficiency.
• Solve Complex Problems: Identify and resolve data discrepancies, troubleshoot reporting challenges, and collaborate with internal and external partners to ensure seamless campaign measurement.

Requirements

• 3–5 years of experience in online marketing, web analytics, research, or a related field.
• A proven ability to translate complex data into clear, actionable insights.
• 1–5 years of experience leading, managing, or mentoring teams.
• Exceptional communication and interpersonal skills, with the ability to build strong client relationships.
• Strong organizational and project management skills, including the ability to manage multiple priorities and meet tight deadlines.

Benefits

• Comprehensive Benefits: Receive a competitive benefits package through WPP.