Sr Marketing Science Analyst
State Farm
Richardson, TX (Remote)
$90K/yr - $145K/yrIn-houseFull-timeSenior level3+ years exp.
22 hrs ago
Manager, Digital Analytics & Insights
Houston, TX (Hybrid)
$80/hr – $95/hrSenior Level5+ years expContract
Posted 3 days ago
Job Summary
Own the digital analytics program, shaping measurement strategy, dashboards, and data-driven optimization across marketing channels and customer journeys.
- Lead GA4 implementation, KPI frameworks, and governance
- Translate data into actionable insights for strategy and experimentation
- Collaborate across Product, UX, Marketing, SEO, and Engineering to measure initiatives
Job Description
Responsibilities
- Analyze website, customer, and digital marketing data to identify trends, opportunities, and barriers that impact traffic, engagement, conversion, and lead generation.
- Translate complex data into actionable insights and recommendations that inform business strategy, marketing investments, website experiences, and customer acquisition.
- Own the digital measurement strategy, including GA4, KPI frameworks, dashboards, reporting, data quality, and measurement governance.
- Analyze performance across SEO, Paid Search, Email, Social, Google Business Profile, Referral, Direct, and emerging AI-driven traffic sources.
- Evaluate customer journeys, attribution, conversion funnels, and digital experiences to identify friction and opportunities for improvement.
- Monitor search trends, SEO performance, and emerging AI-powered search behavior that may impact digital visibility and customer acquisition.
- Partner with Product, UX, Engineering, Marketing, SEO, and Paid Media teams to measure initiatives, experiments, and improvements.
- Own and prioritize the digital analytics backlog and foster a culture of data-driven decision-making, testing, and continuous optimization.
- Deliver executive-level reporting and recommendations and conduct ad hoc analyses to support strategic and business decisions.
Requirements
- Minimum of 5-7 years experience in digital analytics, digital marketing analytics, web analytics, customer insights, or a related field.
- Strong experience with Google Analytics 4, digital measurement, Power Bi or Tableau dashboards, KPI reporting, and data analysis.
- Understanding of digital marketing channels, customer journeys, attribution, conversion funnels, and website performance.
- Ability to translate complex data into clear, actionable business recommendations and communicate findings to technical and executive audiences.
- Experience partnering cross-functionally with Marketing, Product, UX, Engineering, SEO, and other business teams.
- Strong analytical, problem-solving, communication, and project management skills.
- Experience with experimentation, A/B testing, data visualization, SEO analytics, or emerging AI search trends preferred.
- Bachelor's degree in Analytics, Marketing, Business, Statistics, Computer Science, Information Systems, or a related field.
Benefits
- Our team is unique — we are passionate about what we do. At Sand Cherry, our Consultants know they are impacting and shaping our clients’ industries. We recognize our employees for their contributions. Our culture is one of the most friendly and communicative in the consulting industry. Sand Cherry is not a top-heavy organization. We offer the opportunity to be part of a digital workforce. Discover the experience that only comes with self-responsibility in the workplace. Our team members manage their own workloads and are expected to deliver exceptional work for our clients. Professional career growth is one of our main priorities, as we affirm that investing in our Consultants and empowering our people will also deliver the best results and value for our clients.
SandCherry Inc
Giving Voice to Enterprise SoftwareSandCherry provides software for developing, testing, and deploying voice-assisted services on existing enterprise infrastructure software, resulting in a common Service Delivery Platform for enterprise applications. Transform business and customer solutions by seamlessly incorporating voice automation to improve usability, enhance productivity, and extend applications to more devices. Realizing a common service delivery infrastructure for Web, telephone, Push-To-Talk (PTT), mobile data, 2-way radio, and desktop improves delivery of existing services and powers exciting new solutions for:Customer Care Agent Productivity Up to 100 second reduction in AHT per call attained by users. Agents can speak 2x-3x faster than typing Increase customer satisfaction: Shorter call times reduce queue wait time and impact abandons; agents are able to focus more on the customer and less on their typing; higher quality notes improve customer experience on subsequent calls. Improve agent quality: reducing typing requirement increases agent candidate pool; quicker ramp time for agents focused on application and customer rather than typing; 95% dictation accuracy improves notes Revolutionize agent-assisted care. Agent productivity solutions include V-Pad notes dictation, and Voice-Assisted Agent Desktop for application navigation and form fill. Seamless Customer Care Improve the customer experience. Provide service to a customer over multiple contact channels simultaneously or sequentially with the ability to switch between channels transparently without losing information or the customer. Reduce cost. Combine the capabilities of an ACD, IVR, call center, multi-channel contact center, and web-based self care on a single, multi-function, web-based Customer Care Service Delivery
Salaries
Posted range
$80/hr – $95/hr
Taken straight from the job posting.
Marketing Analytics median pay in the United States
Most pay falls between $85K and $158K. Based on 1,928 salaries.
Marketing Team
Marketing Team Size
1 (9% of company)
Marketing Roles Posted (Last 30 Days)
2
Headcount Trend
Current headcount: ~11
Links
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